August 17-23, "bright 2012 • da Dada brand conference and spring and summer new orders" was held in Fujian Gree Group headquarters. Fujian Green Group founder Zhao Jianhe chairman said that the spring and summer 2012 new conference to "bright" as the theme, meaning dashed-da full power has been made, all across the strategic plan for breakthroughs, such as stars rising, children's clothing market in China Dazzling, blooming shine light. Inspired by the Group's listing objectives and supportive policies in 2011, the development of many areas of the Dot-Dita brand has been growing rapidly. Xinjiang region in the first half of the market growth in the first place, Anhui, Shandong tied for market expansion in the first, in terms of performance improvement, as the third-tier cities in Wuxi become the bright spot of the local well-deserved, more to celebrate in the stock Control, many regions also performed quite well ... Bright star gorgeous and colorful, clicks 19 years Bo concept, taking a more focused, more professional, more specific beliefs to complete the brand a qualitative leap. Now ticking like a rising star, all the way to bloom bright stars. Wonderful story, excellent future. Children's clothing industry a hundred schools of thought contend competing, ticking another way to launch "will tell the story of children's clothing" brand positioning, successfully creating differentiated brand advantage. Fujian Green Group Chairman Zhao Jianhe passionate speech Zhao Jianhe chairman said in an interview that the first half of this year tick tick is rapid and more comprehensive. In addition to sales growth, the Group actively responded to the strategic direction of the Group to grasp the construction of regional teams, improve overall team quality and achieve rapid growth of performance. In addition, the successful promotion of "Southern China Brand Promotion Meeting" and "Zhejiang Province Merchants Promotion "so that the impact of brand name tick tick and enhance the sales network outlets to be successfully achieved. Zhao Jianhe, chairman of the board revealed that the group's next goal, the center of gravity and resources will be more transferred to improve the performance of a single shop above, and through product development, quality assurance, delivery on time, order reasonable, stock clearance, store management, personnel training And many other aspects of scientific planning, a comprehensive and reasonable promotion of single-store sales promotion. Has been piloted in Hangzhou and Xiamen, hiring Shanghai and Xiamen, the two advisory management agency signed a three-month training supervision agreement, nanny-style guide and supervision of dealers to do shop management to achieve a single shop across the board to achieve a breakthrough to help Dealer team to become the most dazzling star in the local market, promote the tick brand to become the most dazzling star in the children's clothing industry! "Partner's success is the success of tick!" This is the first sentence of Mr. Wang Feng, vice president of Fujian Green Group, sharing with partners at the conference. , Grasp every small business opportunities, in order to create a brilliant da Dita brand tomorrow. Wang Feng, vice president of Fujian Green Group, made a systematic sharing around the brand new development strategy. In 2011, the terminal channel scale expanded rapidly. In recent six months, the number of newly added terminals nearly doubled that of the first-tier cities in China and the total sales in both spring and summer More than double the same period last year. In order to ensure the healthy and rapid development of the market and help partners to succeed rapidly, Vice President Wang Feng said that DABI will establish a series of specialized and systematic strategies in six aspects: strategic direction, product upgrading, brand planning, terminal management, retail counseling and e-commerce Brand operation process. By hiring professional strategic companies standing at the height of the industry, to provide more systematic brand strategy guidance and more comprehensive information rich information for brand development to determine the direction; based on products, Distinguished professionals of the world's top designers, scientific planning of goods, a more complete category , Richer models to ensure that each terminal has marketable products; with professional brand promotion agencies, the full integration of resources for brand promotion, with online and offline combination strategy, help tick to become a trusted, professional industry leader brand ; Joint store retail service providers, reasonable planning terminal space, to create the best brand consumer experience space, effectively enhance the terminal sales force and product strength for the terminal store to lay a broader customer base, to seize the market sales opportunities. In 2011, while brands and products are constantly upgrading, DAB also pays more attention to interaction with end users. In order to speed up the market influence and expandability of the DAPI brand, DATI has launched a full-scale brand experience and rolled out nationwide to promote the DABI brand in a more focused and repeatable manner through standardized and replicable models so that potential customers Dadi-click products to experience, while rapid completion of product sales. At the meeting, Mr. Ye Yisheng, the representative of the dealer, shared with everyone about the operation of brand experience in Fujian region. Mr. Yip said that the brand experience will be carried out after the enthusiastic pursuit and welcome by consumers. The site layout is orderly, the shopping environment is pleasant and comfortable, the apparel is well-organized, and the variety of products sold are fashionable, of good quality and able to satisfy The different needs of different consumers provide multiple choices for them. Consumers can not only buy good and cheap goods, but also buy small ones and small gifts, giving consumers the most direct and affordable experience. Experience consumers can also enjoy the click-tick value-added services, consumers choose clothes easy to save trouble, but also feel free to consult the site professional shopping guide staff, feel tick tick brand culture. Subsequently, Mr. Wu Shanqiang, Director of Dot-Dita Brand Center, also made a detailed interpretation of the brand experience from the aspects of site strategy, layout strategy, product strategy, promotion strategy, staffing, incentive policies, added value and finishing work, Learn more about the mode of operation for the click-taker brand experience. Goods are the core of the brand, Dadi Dabu rely on the consumer market demand, at this new conference, Ms. Guo Lin, director of children's wear for everyone to bring the tick-tick 2012 spring and summer product trends and hot spots, showing the "spiritual garden" "Mount the world to travel", "modern city" three product lines. Followed by, Dari Tick Center RUAN Shi-tao, director, introduced in detail for the site partners tick tick across the full range of children's shoes, shoes and announced the relevant policy. At the end of the product recommendation, energetic babies brought a wonderful Kids Show to the attendees. Daddy da children with novel and unique product style, covering children, children, children, large children four age groups, to fully meet the children's various life, leisure and sports needs of the dress, the product line to establish a distinct and unique connotation. Stylish cool da da da 2012 spring and summer new trends cute children, happy childhood, wonderful Show also brought back the childhood memories of all participants ... ... "Storytelling Kids" tells the story of the future through the brand, Products, channels, promotion, retail, terminals and other resources integration and breakthroughs, tick tick gradually formed a set of efficient and systematic brand operation mode, the truth to work together partners, will bloom in the future more dazzling light on the road, Achieve more bright tomorrow!

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