In 2008, the textile and garment industry felt the winter cold in the face of various unfavorable conditions such as declining export growth, tightening of the capital environment, appreciation of the renminbi, increase in factor prices, and financial tsunami. A considerable number of companies have stopped production or even closed down. At the same time, some companies are ushering in a new round of development.

“We really care for the blessings of technological innovation and can be profitable in such a difficult environment.” Feng Shujun, Deputy Managing Director of Xiake Environmental Protection Textile Co., Ltd. stated that in 2008, the company’s profit margin has remained at 10%. About, but the amount of orders did not decrease.

According to reports, there is no additive and fuel accumulation in the production process of Xiake Environmental Protection Color Fiber, which is in full compliance with the stringent requirements of the international market for environmental protection, and all product quality control is good, no color difference, can make downstream companies save an average of 10-15% The cost of coloring.

In fact, accelerating scientific and technological innovation is not only the fundamental way to cope with crisis, resolve risks, and achieve sustainable development under the predicament, but also is an important force that will promote China's garment reform to achieve a major leap in 30 years, and it will also be the realization of the Chinese garment industry. The only way to sustainable development.

Du Fuzhou, president of the China Garment Association, once pointed out that at present, China's clothing industry has clearly defined the development goal of “a strong country in clothing”, and “a strong country in clothing” should start with technology, brand, and culture to transform the industry and upgrade the industry. "To be specific to the implementation strategy, it is necessary to start from the "technical contribution rate" and "brand contribution rate."

“To increase the contribution rate of science and technology is to gradually make China's garment industry stand in the high ground of science and technology in the global apparel field, use science and technology to create market opportunities, and use science and technology to create value-added benefits.” Du Yuzhou said that companies must use their most advanced technology to arm themselves. Increase investment in R&D.

In his opinion, technological innovation is the basis for industrial upgrading and the main line of industrial upgrading in the current round. Any innovation is inseparable from technological support. Only when the level of industrial science and technology reaches a corresponding level, can the industry and the company successfully implement the brand strategy, global strategy, capital strategy, group strategy, differentiation strategy and industrial strategy transfer layout.

"We will strive to lay a solid foundation for the industrial innovation capability of the industry by 2015 and 2020 after five years of research to fully improve the garment industry's quality, innovation and rapid response capabilities, and comprehensively improve international competitiveness," said Du Yuzhou.

Clothing is the future of high-tech application industry The apparel industry depends on technological innovation for industrial upgrading and transformation. However, for quite a long period of time in the past, a considerable number of units referred to the apparel industry as a traditional industry, a low-tech labor-intensive industry, and did not require modern science and technology industries. Therefore, many local companies fail to receive the attention and support that the government deserves.

In fact, the apparel industry is inextricably linked with the development of science and technology. From the production of apparel fabrics to apparel design, production and production, logistics, and terminal sales, the support of scientific and technological forces is indispensable in any aspect.

In 2010, the China Textile Industry Association issued the “12th Five-Year Plan for Science and Technology Progress” of the textile industry, aiming to eliminate the misunderstanding of the textile and garment industry among the staff of society and even some important government departments.

“Traditional industries are nothing more than a long-established industry. They have a long history of living with, being with, and developing with human civilization. The improvement of the quality of human life, people’s pursuit of new life is first reflected in the progress of the so-called traditional industries.” China Textile Industry Association president Du Yuzhou said.

In his opinion, traditional industries are actually the basic industries of human society, and they are the masters of science, technology, culture, and social development in all ages.

In fact, in today's information age, the apparel industry will also enter a new era of development. Virtual models, “wireless wear everywhere” clothing, smart clothes, wearable computer clothing... All this proves that technology is closely related to the clothing industry and symbiotic.

At the same time, because clothing is a terminal product, in addition to its own popular cultural and artistic connotation of clothing, the technological advancement of upstream spinning and weaving, and related industries such as clothing accessories and equipment, the scientific and technological progress will eventually be reflected in clothing, clothing has become a modern scientific and technological progress. Carrier.

Technology promotes industry**

Nowadays, there are many products in the apparel industry that combine technology with industry and fashion. Fitting "Magic Mirror" is a product that stands out.

In a brand flagship store, a customer wanders around. There are no follow-up shopping guides next to him, and there are no endless sales pitches. He took off his favorite clothes from the shelves and saw the LCD screen on the shelf showing the basic information such as the name, size and price of the product. Before he took them to the “mirror mirror”, he could see 360 ​​of the “Magic Mirror”. The effect of virtual clothing is even a combination of multi-pieces. When it comes to the fitting room, you can click on the interactive LCD screen to learn about the recommended match and choose to add or change clothing. The clerk receives the information and sends them directly to the test. Clothes room...

High-tech clothing stores have emerged, and related technologies and equipment have also entered the clothing retail terminal. After seeing some of the texts and videos of we, some people exclaimed that technology changed their lives.

Lu Xiaokang, who has been active in film and television production, Internet new media, fashion technology and other industries in recent years, firmly believes that the combination of fashion industry and technology is an inevitable historical development, and is in line with the development laws of the fashion industry and science and technology itself.

Over the years, he has been exploring new products, services, and new business models that integrate art, fashion, and technology.

At present, international brands are more concerned with advanced technology products than domestic brands and are more willing to invest in and apply new technologies. Lu Xiaokang believes that Chinese apparel brand companies can and should work with fashion technology companies to dare to be the first to use high-tech products.

“For example, bronze craftsman Tang Sancai was the first successful example of Chinese ancients combining arts with science and technology. The plane perspective painting method is a successful example of the combination of visual arts and anatomy science during the Renaissance of Europe. From the Egyptian pyramids, the Great Wall of China, to the universe The spacecraft is not a combination of plastic arts and technology,” said Lu Xiaokang.

In fact, some technologies that are particularly suitable for the apparel industry and may have a major impact on the manufacturing and marketing of the apparel industry in the future, some of which were foreseen by world-famous futurists more than 40 years ago and have been or will be in the 21st century. Some of the technologies that are implemented. For example: three-dimensional human body and clothing simulation reconstruction; large-scale human data, intelligent measurement; long-range digital clothing with try-on; large-scale personalized clothing customization; humane, intelligent, high-performance e-commerce and so on.

"The development of these fashion technologies is undoubtedly a revolutionary change in the apparel industry. It will, to a large extent, reshape the entire industry's industrial chain and greatly improve the efficiency of the entire industry." Lu Xiaokang has always believed that clothing is as human history. One of the oldest industries is particularly suitable for demonstration and application of scientific and technological forces to change the way of the industry.

He even believes that in the future there will be a number of successful large companies in China. They may come from the apparel industry or technology and finance industries, but they must be the inevitable result of cross-industry mutual integration.

Because of the association, some people took a small step to lead the human step. Technology has moved life, and science and technology heralds the future of apparel companies.

Electric Trolling Outboard Motor

Electric Trolling Outboard Motor,Powerful Electric Motors,Electric Trolling Motor

Honghai Boat Co., Ltd. , http://www.trollingmotors-china.com