Spanish home textile companies enter the Chinese market

The Spanish Home Textiles Promotion Association is the outreach agency of the Federation of Textiles of the Region of Valencia. Leila stated that Valencia’s position in Spain is equivalent to Zhejiang in China and 85% of fabric manufacturers are concentrated in the region. Therefore, the Spanish Home Textile Promotion Association and the Federation of Valencia Region Textile Enterprises have an abnormal role. important.

The Spanish Home Textiles Promotion Association is the outreach agency of the Federation of Textiles of the Region of Valencia. This year, the organization organized 17 Spanish textile companies to participate in the China International Home Textiles Exhibition. This is the second time since 1999 that Spanish companies have participated in the exhibition.

Participating strategically

Leila, the regional manager of Spain Home Textiles Association, said: “The companies participating in this exhibition are very good in Spain and enjoy a high reputation in the region. They hope to further explore the Chinese market.” She said that the Chinese market is currently The attractiveness of foreign investors is unmatched. “Now, China International Home Textiles Exhibition has become the center of attention for the home textile industry in the world. This is the largest home textile industry exhibition in Asia. We know that about 40,000 buyers come to the exhibition each year, so the exhibition is not only to open the Chinese market. The channel is also an effective way to reach the Asian market."

For foreign exhibitors, China's rapid development is beyond doubt. “Because of the growing purchasing power, China has become an important market for the consumption of home textile products.” Leila said, “At the same time, Shanghai has a special strategic position as the most important commercial and trade center in China and the Asian continent.” Here, the Spanish pavilion attaches great importance to this debut.

The Chinese market is not only big, but also has a high degree of acceptance for fresh and different cultural products, which is very important for international companies. Every year, W1 Pavilion of China International Home Textiles Show is an international pavilion where corporate products from all over the world come together. Among them, the Spanish products full of creativity and innovation are quite noticeable. Bright colors and flower patterns of various sizes are all important elements of the designer's writing. They are intertwined and constitute the unique style of Spanish home textile products.

This year's Jover and S. A. The design brought by the Sanpere company is quite ethnic, and AznarTextil is dedicated to creating a relaxed environment. They use light-colored gauze curtains or transparent wavy stripes, and some corporate designs are full of nostalgic colors. Leila said: "The Chinese market is very big and it has strong acceptance capabilities. These styles are favored by many Chinese consumers. Nowadays, trade between China and Spain is very close, not only that Spanish companies are opening up markets in China, but also More and more Chinese companies are going to Spain for development. This is a very beneficial exchange. Two-way trade provides more development opportunities for the two companies."

Baoqun is stronger than singles

Leila stated that since 1999, Spanish companies have had the experience of participating in the China International Home Textiles Fair alone, but it turns out that this effect is not good. Diffusion of exhibitions is not conducive to displaying the overall image of Spanish companies and will not be subsidized by the government. Most of the Spanish companies participating in the exhibition are family-owned companies with considerable scale. They attach greater importance to uniting together to find new customer groups.

According to her, the Spanish Home Textiles Promotion Association has a total of 480 members, 250 of which are home textile companies. The most important purpose of the Association is to promote Spanish home textile companies and products at the most important exhibitions in the world, such as Brussels, Paris, and Frankfurt Home Textiles Exhibition. Now, China International Home Textiles Exhibition has been included in the promotion of the important overseas promotion plan.

Leila stated that Valencia’s position in Spain is equivalent to Zhejiang in China and 85% of fabric manufacturers are concentrated in the region. Therefore, the Spanish Home Textile Promotion Association and the Federation of Valencia Region Textile Enterprises have an abnormal role. important.

Organizing enterprises to participate in the exhibition is one of the functions of the Spanish Home Textiles Promotion Association. They also undertake a number of functions such as training and economic management guidance. They continue to open up new markets and tap new customers for Spanish textile companies.