French fashion brand "Isabel Aruni" invites partners

Guangzhou Ahini Garments Co., Ltd. is a modern enterprise that integrates development, production, marketing and service. The company has introduced a modern management system. With a sound organization and management system, advanced management concepts, and large-scale production entities Marketing management system, a strong design team, is fully implementing the brand strategy. Since its establishment in 2000, the company has been keeping abreast of international trends, grasping trends, accurately capturing the market, constantly introducing high-quality talents and joining in advanced foreign equipment, and constructing a good development platform for Arjuni clothing. Center: human resources management center, product research and development center, production management center, marketing management center, commodity logistics center, financial management center.
The company’s brand “Issabel Aruni” relies on French culture with its artistic appeal as its brand heritage. Its design inspiration stems from romance, elegance and concise French fashion. It is also smart, charming and tasteful to conventional fashion. "Issabel Aruni" advocates the values ​​of intellectuality, grace, self-confidence, and taste. It is determined to create a tasteful, fashionable dress culture and high-quality lifestyle for target consumers. By virtue of its resource advantages in terms of management system, scale, human resources, product development, marketing, etc., and in conjunction with the cooperation of well-known foreign designers, the company is striving to create a brand-new and new image of Isabelle Arnani.

The product R&D center provides timely and accurate information for the company's products to grasp international fashion. From the development, production to marketing, the brand accurately analyzes the essence of the industry, differentiates the thinking, refines the spirit of the product, creates an intangible experience, enhances the company's core competitiveness, and provides an effective guarantee in the invincible position in the market competition. It has laid a solid foundation for the industry's powerful and sustainable diversified business model.
With the continuous improvement of the company's brand in recent years, the company's scale has been continuously expanding. The company is also gradually strengthening and improving the brand operation mechanism, insisting on strict requirements for every aspect and every process, and every step of excellence in perfection is done well. We know that the life cycle of each company depends on the company's management philosophy and market insights. Facing the single and traditional business model, it is far from meeting the needs of the current market segmentation and increasingly fierce competition in the apparel industry. In front of us, we insist on using the most advanced marketing management system with “unique design concept, superb craftsmanship, high-grade fashion concept, high-quality products, multi-series style combination, high brand image”, and the most efficient logistics system, the most The scientific resource sharing win-win model, the most systematic network expansion, the most complete after-sales service support as the company's development core, the efficient integration of all aspects of resources, in order to constantly strive for excellence, so that our cooperation alliance to obtain market profit margins Value return.

First, brand introduction 1. Brand Positioning: The core values ​​of the international apparel brand “Isabel Arnani” originated from France are: highlighting the introverted intellectual temperament of business women, creating a concise, elegant and confident life experience, advocating “confidence workplace, elegant life” "The brand concept.
2. Target consumer core positioning: Fashion urban women, with a mental age of 30-40, independent economic ability, unique personality, pursuing fashion, quality of life, happy to enjoy themselves.
3. Product Positioning: Take [Fashion City Life Style] as the core. Mainly based on the two major series of metropolitan fashion business and fashion and leisure, it integrates the metropolitan women's workplace/social boutique series, covering all aspects of modern women's dress requirements, creating an era of elegance, feminine and self-confident metropolitan women dress up. In order to create a colorful, graceful city life style.
4. Price positioning: spring and summer equipment 300-1500, autumn and winter equipment 450-2500.
5. Brand positioning language: confident workplace, elegant life.

Second, the brand profile / impression "Isabel • A Muni" with a unique French sentiment and romantic freedom into China. In order to grasp the trend of cutting-edge design concepts, cutting-edge personalized tailoring and luxury changing details, bring out a variety of rich product lines and exquisite mix of combinations to meet the full range of women in different situations in the life of the dress demand, bring Unusual mix and match fun and fashion life experience, to create a stylish metropolis women [all-round dress life style].
Third, the brand style aims to create a fashionable metropolitan woman [a full-scale dress form], with [French romance, personality expression, diversified mix and match] as its core concept, and Isabelle Arniani's two series of innovations to accurately interpret contemporary metropolises. Women's fashion looks across different time, space, and occasions.
Qidu City Fashion Business Series: Designed for urban professional women with aspiration, independence, self-confidence, and tailored for a metropolitan professional woman, the meticulous tailoring, unique design, and diverse mixes bring generous metropolitan style and confident workplace stance.
Fashionable leisure series: In order to match the contemporary social life of women, the leisure series designed with extravagance, fashion, and affinity, the smooth and graceful lines, the high-quality and extravagant fabrics, the exquisite sparkling details, bring out. Equipped with a high-end, tailor-made and focused boutique dress. Whether traveling, shopping or relaxing, it is a comfortable and beautiful fashion experience.

Fourth, the brand story
As music is full of elegance and romance, exquisite and luxuriant, "Issabel Arni" is the fusion and mixture of metropolitan life. Embodies the diversified and personalized fashion style essence.
It spans the boundaries between modern and classic, free and elegant, gorgeous and rustic, varied and concise, restrained and unobtrusive, spanning different time and space from day to night, spanning a wide range of cultures and geography, “Isabelle Arni "To bring a full range of fashion-inspired dresses for metropolitan women.

V. Target consumers elaborated The core goal is modern metropolitan women between the ages of 30-40.
(Distributed in first-tier cities, provincial capitals, and second-tier cities, covering three-tier fashion cities.)
2. Character Description 自信 Confidence, independence, personality, fashion;
å¹² Skilled and have affinity;
 Self-awareness and unique insights;
 Love fashion, have fashion sense, and pursue exquisite life;
具有 With a restrained temperament.
3. Target consumer consumption patterns  With vitality, autonomy and grace;
 like products with famous brand shadow;
 deeply influenced by advertisement and word of mouth;
 Willing to buy more products with a relatively high sense of value.
4. The target consumer needs them. It is destined to be influenced by fashion culture. The pursuit of diversified fashion has become an indispensable part of their lives. Pursuing fashion culture is a unique phenomenon of this era. Fashion gives them subconscious emotional support. The wonderful life makes them have a variety of dress requirements, and pursue different styles and combinations on different occasions at different times.
5. The consumer layer positioning core consumer layer focuses on:
经 Business and politicians who regularly contact and advocate fashion culture;
白 White-collar workers who pursue urban fashion and have higher economic resources;
女性 Women who pay attention to the quality of outdoor life.

Company Name: Guangzhou Ahini Garments Co., Ltd. Brand Name: Isabelle Ahmed eshabeal.agany
Company Address: Room 602, Building E, International Unit 1962 Airport Road, Baiyun District, Guangzhou Contact Information
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