Self-cultivation, but also to cultivate heart - crack V. GRASS's creative password For the future of the apparel industry, the importance of creativity is beyond doubt. We may not have been buying a simple garment for a long time because its price has gone beyond the material itself. We are actually buying an idea. And when we pay for "creative", its "passion" It is our firm identity. The global apparel industry to pay more attention to design, function, marketing and other brands of DNA, the pursuit of high value-added products. Designers of high-end women's brand V · GRASS are also looking for their own brand of DNA. Finally, they found a common feature in these simple and elegant designs - "self-cultivation, but also to cultivate the heart." Self-cultivation means from the connotation of physical and mental cultivation, and strive to improve their own ideological and moral level. Taoism, Confucianism, Mohism are Slim. They are convinced that when the design itself can be a magician who sketches the figure and the line with a very patient attitude and extraordinary intelligence. Well, this is a piece of clothing that is spiritual, warm and attuned. Physical and psychological functions combined Brand is a DNA, when the mark removed, consumers still recognize you, such a brand has its own meaning. V · GRASS Slim DNA is a gas field. It is such a gas field, let her in the 'chaotic flowers fascinating eye' of the women's brand can stand out. For urban apparel consumers, they are not only the pursuit of fashion and comfort, but also practical, and they often seek clothing to represent their identity. According to such needs, these people have a pattern in the process of brand selection. This model depends on the long-term business to research and mining. And digging out of this model, that is, where the soul of a brand. Therefore, designers will try their best to make Slim temperament landing, this is not an illusion, but need a strong technical support. " According to reports, 2012V · GRASS's new autumn and winter is divided into three themes: "French chanson", "urban jungle" and "fun pop", the three series of design themes, although unique style, but have the same strain Unique temperament - "Slim" style design, has become the focus of this season's autumn and winter new products. Slim! Slim! This design appeal everywhere - "Pop Pop" series of a retro dress, 60s classic pop pattern will be part of the young girl's playful and cute and GRASS-style elegance show Mild Mild feeling . And this series of details of the heart lies in - cleverly comfortable knit, polyester and chiffon several different kinds of cloth interspersed with the use of the sense of the moment and visually immediately cut a sense of weight, but also make different The texture of the fabric brings a rich level of change. "French chanson" series of infiltration of French romance winter coat. It is unique in that it adds a creative cloak design. As a result, the slightly fat female arm to cover, but brought to people a full architectural design lines, the whole body seemed capable and handsome. "We would never design the size of clothes in order to cover up human imperfections, and this does not reflect the original intention and inherent strength of the design," said Kana Shiina, V · GRASS design director. "In fact, there are many details and techniques that designers need to figure out, such as the design of a gradient pattern, which gives the feeling of convergence from top to bottom and from the inside to the outside. For example, the average woman's belly prone to overweight, but V · GRASS's flagship tulip version can be a good solution to this problem. Tulip-based profile, mainly through the folds at the waist section of the deal, can well cover the female abdomen, to tighten the hem effect. The shoulder and tulip-type treatment (also known as petal sleeve), you can solve the version of the sleeve is not good to lift the problem, but also reflects the feminine soft temperament. "The magic of design is that its physical and mental functions can be combined to make it more confident and powerful within the body of the female figure, which is also the power of smart design " Into the "happiness design" In V · GRASS's designer team, spread such a professional vocabulary - "happiness design." In other words, as a qualified V · GRASS designer, should feel the happiness with the experience of the surrounding world. Happiness is the most desired, but not dare to touch the words of modern society. Throughout the contemporary life trajectory, the pressure of study, the pressure of employment, the pressure of being everywhere is everywhere. V · GRASS hoping to be able to pass through clothing, people feel a stretch, no pressure to feel, can make people feel a caring and caring happiness, the same, GRASS cited as Hao Slim design, but also with a happy mood and attitude. V · GRASS's design team throughout the development process, employees can enjoy the work, enjoy the process, the product as a work of art to make, in this mood to feel the consumer. Is the so-called, so that employees become a perception of happiness some people, so as to make a sense of happiness of clothing. Slim design should have a nuanced attention and respect to our body. In the clothing age, we still hope that through the manual grinding of the self-cultivation design, to pass out a tailor-made feel and temperature. " Such as clothing version. Although large-scale industrial production has now entered the digital era, V · GRASS's pattern-making division still insists on using the CAD software plate-making version of Slim models, especially the X-version. Their approach is: the combination of specific styles of style, size of various parts of the human body as a reference, to take a combination of flat and vertical cut platemaking, all steps are to adhere to manual operation, in order to maintain the exquisite, proper wear a pursuit of experience. Take the hit version of a star jacket as an example. V · GRASS's pattern-making division places particular emphasis on the shoulder and waistline. Shoulder styling needs to be three-dimensional cutting, to meet the style based on the height of sleeve and cuff sleeper sleeper size, get a reasonable size. 360 degrees around self-cultivation system support For a mature, robust brand, the design will not be isolated from the market, it must have a perfect system support. Reference to Michael Porter's theory, from the clothing design, expand channels, marketing, human resources, brand promotion and all other details, the formation of the brand "strategic matching." Clothing positioning is a cumbersome research project, by some of the standard indicators to measure more easily, clothing positioning as the soul, but also gas: everything has temperament, atmosphere or gas field, high-quality clothing, will make a person's The overall temperament changes, from the consumer level, but also from the details of the designer's connotation and intentions. Grasp the "strategic core", which is the first level of "Strategic Allocation." For V GRASS's current development, Slim Design style planning is the most important trait. "Look at many international brands, most of them start with the star of a single product or focus on the temperament and personality of a product in some aspects of the core focus, such as CHANEL little black dress, BUBBERY's classic Plaid. Similarly, V · GRASS has chosen the same line of Slim style as every season, and the first thing that comes to mind when it comes to choosing a fit and wearing experience is V · GRASS, which is the first step in brand building. " In the meantime, V · GRASS, which is aiming to cultivate the brand name of V · GRASS, is further accelerating the strategic matching of subsystems such as product development, terminal marketing and communications. For example, in the next phase, V · GRASS will further increase the proportion of self-cultivation design in product development to highlight the unmatched personality of other brands. The terminal sales of gold medal shopping guide professional training will be further strengthened, so that every one of the V · GRASS shopping guide can become consumers most trusted self-cultivation consultant. At the same time, with "Slim, but also cultivate the heart" as the theme, VIP customers for the salon, the first show, microblogging hot and other thematic activities are also an orderly way forward. "Self-cultivation, but also cultivate the heart" - young and intelligent V · GRASS, is carrying a calm and elegant, walking on the road. "Doing business is like digging wells to find water, well digging deep, the water will naturally confluence here, we just focus on drilling wells just like to enhance brand awareness and life-and raising Germany is exactly the same, Germany and Vietnam, the higher the reputation. Making money is not the sole purpose of a business, but a brand that consumers trust, follow, and rely on in one area. " Roller Blind Curtain Shade Jacquard Dyed Blockout Roller Blinds,Spring Roller Blind,Window Roller Jacquard Fabric,Roller Blind Curtain Shade Jacquard Dyed SHAOXING XIANHENG INTERNATIONAL LTD. , https://www.sxcurtain.com
