At the end of December 2009, on such a cold day, the Beijing Financial Street had a warm-hearted capital marriage. The women's brand Weissman won the famous PE (Private Equity Private Equity) Jiuding Investment 50 million. yuan. The Chinese clothing industry under the impact of the international financial crisis has been hit hard. Why does Jiuding Investment still have a special liking for Wissmann?

At the end of December 2009, on such a cold day, the Beijing Financial Street had a warm-hearted capital marriage. The women's brand Weissman won the famous PE (Private Equity Private Equity) Jiuding Investment 50 million. yuan.

The Chinese clothing industry under the impact of the international financial crisis has been hit hard. Why does Jiuding Investment still have a special liking for Wissmann?

Wisman: "I" chose "he"

What is even more surprising is that this marriage is Wissmann chose Jiuding from nearly 10 investment institutions.

“ Among the many investment institutions, we have chosen Jiuding Investment, which is based on Jiuding Investment's professional management team and complement each other's strengths.” Xie Qiuhe, Chairman of Zhuhai Wissmann Garments Co., Ltd., and Weidinger Investment Corporation This statement at the conference.

At present, Wissmann has more than 400 stores, more than 70% of which are in the south of the Yangtze River, and its marketing network covers more than 100 large and medium-sized cities, with annual sales of nearly 400 million yuan. Wissmann, known for its ability to design, was identified by the China Fashion Designers Association as "China's fashion sweater research and development base" in 2008.

“We have been focusing on branding for a long time; our market is mainly based on the domestic market. In the context of the financial crisis, Wissmann will maintain a growth rate of more than 30% in revenue and profits in 2009 and expects annual growth in the next five years. All will be more than 30%.” Wei Siman’s board secretary Deng Hua Jin made the above statement in an interview.

Under the background of the collective downturn in the industry, Wissmann has maintained a growth rate of over 30%. This should be a more attractive factor.

Jiuding Investment: "How Deep I Love You"

“We are very optimistic about the future development of Wissmann. Branded apparel companies have always been our key investment areas.” Huang Xiaojie, president of Kunwu Jiuding Investment Management Co., Ltd. explained in a joint press conference.

This is obviously an official standard answer.

Qiao Hongbo, head of the Jiuding Investment Wissenman Project, spoke more concretely in an interview with reporters. He said: “The stage of capital-assisted national brand apparel development has arrived. The Chinese garment industry was generally regarded as a simple processing industry in the past. It can be said that the brand is not only an unattainable ceiling in China's garment industry, but also the soft underbelly of Chinese apparel companies. And in an abnormal state, Chinese companies have reached a critical point in the overall branding, and in the next few years, there will be a number of clothing brands with strong influence. We will invest in Wissmann and hope to build 'Weisman' into a brand. one of them."

Qiao Hongbo also revealed that after Jiuding Investment’s share in Wisdom, it will jointly create the “Weissmann” brand and assist the company in expanding to the whole country. Now Wissmann has been in Beijing, Shanghai, Guangzhou, Shenzhen, Changsha and Chengdu. Xi'an and other places set up sales subsidiaries to expand the national market. Jiuding Investment’s shareholding in Wisdom will achieve Wisdom’s equity diversification. Jiuding Investment will provide strong support for Wissmann in terms of brand enhancement, channel expansion, listing promotion and financing support.

Bank-enterprise integration: reconstructing the competitive landscape

With the rapid economic growth in China, the consumption upgrade is unstoppable. Above this turning point in the industry, the upgrading of enterprises needs to leverage on the capital market. Under the influence of bank credit on the textile and garment industry's tightening policies, there is only another way. Financing through various channels and means will be more common than ever.

Taking China's garment industry as an example, a large number of apparel companies that used the rise of the capital market have emerged in the past few years, including seven wolves, good-natured birds and Smith Barney. Similarly, a large number of women’s enterprises’ branded operations are also effective, and Wissmann is one of the best. It can be foreseen that Wissmann, with its strong innovative thinking and brand operation capabilities, will be backed by such strong capital as Jiuding Investment, and the future development will be realized on a higher platform.

At present, under the background of the international financial crisis, the women's fashion industry in the domestic consumer goods market has attracted much attention. Its anti-cyclical characteristics have attracted competition from domestic and foreign VCs or PEs. The power from the capital market is changing with unprecedented intensity. The direction and destiny of China's garment industry, and the promotion of such a well-known Chinese garment company as Wissmann to a higher level platform in the capital market. With the help of capital, the company can quickly and healthily grow and accelerate its strategic expansion. . The increasing integration of the apparel industry market and the capital market is rapidly changing the pattern of competition and competition in the industry. The financing function and resource allocation function of the capital market will be fully utilized in the apparel industry.