The high-level leisure brand "HIRST" from South Korea is located in the international brand's forward-looking design concept and exquisite garment production process. It integrates fashion, leisure and personality to interpret and guide the pursuit of noble urban women. , to create a brand classic. Close to the essence of fashion, highlighting casual personality, pay attention to quality of life. Its design emphasizes comfort and casualness, revealing mature and rational. It is the perfect presentation of women's free and fashionable life attitude. The details of the design are in place. Everywhere, fashion and avant-garde are distributed. Each woman fully releases her unique fashion concept and always sticks to her unique charm.


South Korea HIRST Women's Autumn/Winter 2012 New Album Picture

The "HIRST" brand is the brand of "YESHINGROUP", Korea's largest apparel group. "YESHIN GROUP" designs and operates twelve branded apparels and owns the number one clothing brand in South Korea. And many other well-known brands.
"YESHIN GROUP" launched its "HIRST" brand in February 2006. It has developed more than 70 counters and specialty stores in South Korea as of October. The "HIRST" brand has the highest sales volume of Lotte Department Store in South Korea. The first one.
"HIRST" is the abbreviation of Hote Trend Take First. The earliest proposal constitutes the latest trend and is a brand of Fast Fashon. "HIRST" women's fashion, closely linked to the essence of fashion, highlighting casual personality, focus on quality of life. Its design emphasizes comfort and casualness, revealing mature and rational. It is the perfect presentation of women's free and fashionable life attitude. The details of the design are in place, and fashion and avant-garde are everywhere. "HIRST" makes every woman fully release her unique fashion concept and always insist on unique charm.

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