(16:00, October 11, 2019, Shanghai) Departed in the new season, style re-engineering. The M SUPER AVENIR 2020 Spring/Summer collection unveiled at the LABELHOHO Pioneer Fashion Festival in Shanghai Fashion Week. It continues to create around the “human body and graphics” and conveys the concept and lifestyle of “Styling Art”.

The M SUPER AVENIR 2020 Spring/Summer collection is inspired by the "LINE WITH GRAVITY" theme, inspired by the magical power of the universe - "gravity." Any two objects in nature have mutual attraction, cannot be touched or perceived but ubiquitous. This concept has led to the thinking of designer Xiaoming Shan – if the lines are used to represent the human body, the trajectory around the changes and distortions of the human body will form a unique shape and silhouette. Extending it to the relationship between people and fashion, M SUPER AVENIR further shaped a more innovative style this season.

The iconic print combination and tailoring technique is an innovative expression that M SUPER AVENIR has always been good at. This season, we use a large number of lustrous and drape fabrics to create a new illusion print on the tight-fitting bottoms with ever-changing graphics to further present the multi-layered beauty of different colors. Deconstructed tailoring and precise control details, through line stitching tops and dresses, fringed pleated jackets and round-shoulder jackets, create a more unique and distinct visual impact and wear.

In order to express the futuristic concept throughout the show, M SUPER AVENIR used the reflective effect of the silver-coated mirror paper on the floor to create a “mirror space”. By transforming the linear surround of the space into a transformation of notes and rhythms, the music created around their strong and weak relationships surrounds them. The model with a streamlined hairstyle appeared in the music. At the same time, CONVERSE shoes sponsorship, the designer also joined the reflective sequin design, creating an atmosphere of futuristic and classical beauty.

The M SUPER AVENIR 2020 Spring/Summer collection continues its unique artistic style at Shanghai Fashion Week LABELHOOD with its sensitive color touch and tension-filled design.

M SUPER AVENIR brand introduction

The founder of the brand, Xiaoming Shan, graduated from the Central Saint Martins College of Art and Design and won the Special Creative Award at the Central Saint Martins 2017 Press Show. He became the first Chinese to receive the award and was nominated for the 2017 Top Ten Youth by the Italian version of Vogue. Designer. The brand concept explores itself from multiple angles. The birth of each graphic is derived from the different people's form and has its own unique meaning. Brand-based research on people will continue indefinitely, and at the same time, clothing is used as a primary carrier to explore a new way of self-expression.

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