Breaking zero in Henan textile and garments dream Shuya won the "China Famous Brand"

Recently, among the newly recognized Chinese well-known trademarks of the State Administration for Industry and Commerce, the Mengshuya brand has become one of the 45 well-known Chinese trademarks in Henan Province so far. At this point, Zhengzhou Lingxiu Apparel Co., Ltd. has become the first garment company in Henan Province to be awarded this honor. For the new look of the apparel industry in 2010, it adds a touch of color.

As we all know, China’s well-known trademarks are registered trademarks with the highest reputation in the country. They have a considerable size or sales volume, a high market share in the commodity market, a wide range of product sales, and a long period of use of trademarks, good service quality, corporate reputation, and corporate reputation. Public recognition of the registered trademark. Its identification has strict quality standards and standards. At present, there are more than 8,000 large and small garment manufacturers in Henan Province with a large team. However, the downside is that before that, there has not been a brand that has won China's famous brand and China's well-known trademark. The dream Shuya was fortunate to have won the award, apparently won the consumer's considerable recognition in the brand recognition and reputation. The reputation of China's well-known trademarks is the most fair and authoritative recognition of Meng Shuya's comprehensive strength, market performance, and the credibility of public media and consumers. He demonstrated the strength and status of Mengshuya as the leading brand of women's trousers industry and even the whole clothing industry. This is consistent with the mission and responsibilities of Mengshuya who will always lead the industry, constantly innovating business models, and exploring the self-positioning of the industry's territory. of.

Since the brand was established in 1993, Mengshuya has always adhered to the business strategy of using female pants as the core competitiveness, taking the market as the guide, continuously improving the level of product quality, and enhancing the added value of the products with continuous deepening of the type process technology and culture. The dream Shuya brand is loved by more and more elegant women. After 17 years of experience in the market, Mengshuya Brand has won various honors such as “Henan Famous Brand”, “China Famous Brand”, “China Famous Brand” and “China Famous Brand”. In 2008 and 2009, in an authoritative survey conducted by the China Business Confederation, Meng Shuya ranked first in the market for similar products with two consecutive undisputed market figures. The company invested huge sums each year to strengthen the brand's publicity. Since 2005, it has launched the first professional TV commercial for Chinese women's trousers during the prime time of CCTV; it has strongly entered the Chinese Clothing Apparel Fair (CHIC) four times, and has endorsed Chinese trousers for three times. Published the fashion trends in China International Fashion Week; in 2006, Meng Shuya invested 3 million in the "VIP Beijing Autumn Beauty Travel" and was short-listed for the China Fashion Brands Annual Planning Award. It is such a series of powerful marketing offensives that the industry has begun to pay more attention to such a market segment as female trousers. “China's pants look at Zhengzhou” has become an epitome of China’s fashion industry, and Meng Shuya also sits firmly in the industry. The top spot becomes the coordinates of Chinese pants.

“To speak with strength, to have the right to speak at the same time in the market, but also have undisputable fashion discourse status in the industry, this is the embodiment of real brand achievements.” Meng Shuya, general manager of Dream Suya brand, said, “dream Shuya opened up The first “China Famous Brand” of textiles and apparel in Henan Province will have a positive effect on the brand's future development. The fairness and authority of “China Well-known Trademark” is to enhance the consumers’ awareness of the Mengshuya Brand and expand the nationwide The powerful promotion of the market, at the same time, it also creates a favorable influence on the further improvement of the brand reputation, and makes the brand's market discourse power more stable.In 2009, Mengshuya “Light-series-based trousers and lightweight blouses are complementary”. After many attempts, the commodity operation mode has become increasingly stable and market acceptance has tended to increase. At this time, the honor of “China Famous Brand” is not only a full recognition of the brand's development performance, but also illustrates the consumers and the market. The environment is fully optimistic and affirmative for the development ideas and prospects of the Mengshuya brand “Pants Experts Light Series”. As for the military's pants industry in the Central Plains, the affirmation of the Mengshuya brand by the State Administration for Industry and Commerce has a directional effect on the future development of the pants industry. This is also the approval of the pants industry for more than ten years! The most important work is also the market exploration and promotion of the new business model of "pants trousers expert series." The brand's life lies in the constant excavation, guidance and satisfaction of the market and consumer demand.The future competition is the business model. The competitive and backward modes will be eliminated. With the premise of keeping the competitiveness of the core women's trousers, Mengshuya is immersed in the scientific path of “from single product to light series to SPA (fast fashion)”. To respond to the ever-changing market environment and to take the most responsible action in the development of the industry.” To build an international brand development strategy, after obtaining a well-known trademark in China, Mengshuya will further strengthen the development and cultivation of the brand in production. In the course of business, the company will continue to strengthen the brand's quality management, focusing on quality and credibility of the business philosophy, not only focus on improving the brand's visibility , pay more attention to the pursuit of the richness and development of brand cultural connotation. In the construction of the market and channels, the brand promotion has been further increased, so that the awareness of Mengshuya has continued to increase, and the sales network and service network have continued to expand.

Some industry experts commented that the identification of Mengshuya brand with “China Famous Brand” has completely changed the history of Henan textile and apparel industry without real name brand. This is an important milestone in the development of Henan textile and apparel industry. The most solid step in Henan’s journey to the world is her witness to the government’s efforts to revitalize Yu’s clothing over the years. In the wake of the financial crisis, Wenshuya’s efforts to promote Henan’s succession The planning for the transfer of the textile and garment industry will also play an active role in promoting regional economic development in Henan Province!

Under the goal of “creating the first brand of Chinese women's trousers, creating the largest professional trousers processing base in Asia, and creating the first international women's trousers production and sales scale in Asia”, a modern 100,000-square-meter building has been uncovered. Xiuxin Industrial Park will also be put into operation in the next two years. The completed industrial park will accommodate 6,000 employees. It is estimated that 15 million sets of garments will be produced each year, with an annual sales income of 1.5 billion yuan and a profit and tax of 100 million yuan. By 2012, the number of terminal shops in Monshou will reach 2,500. Leading companies will build the first operating platform for women's pants in China from strategic planning, product development, marketing, internal team building, logistics and customer service.