Anta never stops! Renewal of the Olympic Committee of China Re-signed

On January 17th, the 2013-2016 signing conference of the China Olympic Committee's sports and apparel partners was held in the conference hall of the State Sports General Administration. For the first time since 2009, it became a partner of the Chinese Olympic Committee. Anta once again cooperated with the Chinese Olympic Committee. Become a new Olympic cycle "2013-2016 China Olympic Committee Sports and Clothing Partners."

At the 2012 London Olympics, Anta cherished the champion Longfu to honor England and accompanied the national flag of the national anthem to the top podium of the Olympic Games 38 times, showing the strength and style of the Chinese sports and Chinese sports brands to the world. It is also the Chinese Olympic Committee. A successful example of cooperation with Anta. In the next Olympic cycle, Anta will continue to provide award-winning equipment for 10 major international comprehensive sports events including the 2014 Sochi Winter Olympics, the 2014 Incheon Asian Games, and the 2016 Rio Olympic Games. From London to Rio, the Chinese Olympic Committee and Anta “encourage each other and grow together” and create greater glories!

Join hands with the Chinese Olympic Committee

In the past four years, from the Winter Olympics in Vancouver, the “Chinese knot” bloomed in ice and snow, to the Guangzhou Asian Games “Shenghuo” passion in Asia, and then to the London Olympics “Champion Longfu” honored England. Anta provided more than 6,000 people for more than 20 events and more than 6,000 person-times to receive 600 models and 500,000 life equipment. Anta's award-winning equipment has been accompanied by Chinese athletes on the podium, and has witnessed the glory moments of Chinese sports again and again. In the previous cooperation period, ANTA successfully cooperated with the Chinese Olympic Committee. Around the competition, it launched a full-scale integrated marketing campaign to promote the Anta brand, and also strongly promoted the development of the Chinese Olympic Committee brand.

Responsibility is more important than glory.

Mr. Zheng Jie, Brand President of ANTA Sports Products Co., Ltd. stated that ANTA's successful renewal with the Chinese Olympic Committee is a glory, and it is also a responsibility. It is also the cornerstone of Anta's future brand strategy. The renewal of the Chinese Olympic Committee has a good match with Anta's medium and long-term business strategy. As the leading brand of sportswear in China, Anta will fully support the development of sports in China and set an example for the industry. The perfect cooperation in the previous cycle has increased confidence and expectations for the reunion. During the 2013-2016 cooperation cycle, Anta will dig deeper into the brand assets to develop quality resources, formulate a four-year Olympic plan, and promote the Anta brand and the Chinese Olympic Committee brand. Together with the Chinese Olympic Committee, we will work together to advance into the "all-sports (micro-blog) era."

In the cooperation of the last Olympic Games, Anta's award-winning equipment created for the Chinese sports delegation made a perfect combination of traditional Chinese culture and modern technology. In the future, Anta will provide more professional equipment and services for the Chinese sports delegation and achieve breakthroughs in the adoption of equipment and fabrics and the use of technology. It is reported that Anta has invested in the design and research and development of the award-winning equipment of the Tianjin East Asian Games. The concept of environmental protection and technological elements will be well represented in this award-winning equipment. In addition, the Sochi Winter Olympic Games winning equipment has also begun preparations.

Inheriting the Olympic Dream and Promoting the Olympic Spirit

As a strategic partner of the Chinese Olympic Committee, Anta has the responsibility and obligation to promote and spread the Olympic spirit and culture. Since joining hands with the Chinese Olympic Committee in 2009, Anta has achieved a total of approximately 214,000 people through the National Fitness Day, Sunshine Sports Festival and other related activities, as well as sponsorships of the Olympic Day Running, China House, and the Olympic Games Sports Service Campaign. Created an opportunity to personally experience the Olympic spirit and culture. In the future, Anta will continue to work with the Chinese Olympic Committee to fully promote the development of the Olympic Movement and Olympic culture and public welfare undertakings in China, and to convey the Olympic spirit and culture to everyone's hearts.

The London Olympics will be the perfect ending, Rio Olympics will continue to shine

The reunion of the Chinese Olympic Committee and Anta is not only the trust and affirmation of the Chinese Olympic Committee's strength and service capabilities, but also the upgrade of China's sports brand products and services and the symbol of the leading international sports brand. Anta will never stop on the road to support the development of China's sports industry and promote the Olympic Movement!