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Every year, the XIOS brand organizes two major annual design meetings in New York and Italy, where it reviews and provides feedback on the works of 60 designers. This process helps shape the final style and ensures that XIOS stays at the forefront of contemporary fashion trends. The brand thrives on a culture of constant innovation and excellence, driven by a desire to surpass itself and its peers. This relentless pursuit of perfection has created a powerful and irresistible brand identity.
XIOS is an American casual wear brand that brings a fresh concept to the Chinese market, focusing on lifestyle, leisure, and business casual styles. Rather than choosing to base itself in major cities like Beijing or Shanghai, XIOS has established its headquarters in Qingdao, a city known for its growing influence in the fashion industry.
Rooted in the aspirations and energy of young people, XIOS integrates youthful ambition and creativity into every piece of clothing it designs. The brand offers four-season collections that are both stylish and functional, emphasizing personality, elegance, and a passion for perfection. Each garment is crafted with attention to detail, from fabric selection to cutting and finishing, ensuring comfort and quality after every wash.
XIOS is divided into two distinct lines: the basic collection and the popular line. The basic collection features relaxed fits, clean lines, and neutral colors, designed to meet the everyday needs of office professionals throughout the seasons. The fabrics are elegant, durable, and comfortable, with a focus on three-dimensional cutting and a soft feel that enhances the wearing experience.
On the other hand, the popular line embraces boldness and trendiness, with a "cool" theme that reflects passion, fantasy, and individuality. These pieces feature eye-catching colors, unique patterns, and exaggerated silhouettes, creating a strong visual impact. The fabrics used are top-tier, with advanced cutting techniques that highlight sexiness and personal expression.
Through its vibrant colors and distinctive designs, XIOS captures the spirit of youth—passionate, creative, and full of dreams. This connection resonates deeply with younger consumers, making the brand impossible to ignore.
In an interview with *China Women’s Daily*, Ms. Jin Cheng, who was honored as “2008 New Year by Reform and Opening-up,†said, “Clothing is a silent feeling that can touch Others and even the world.†She expressed her confidence in Qingdao, a city that is becoming a hub for international brands. With more brands choosing to establish themselves there, XIOS is optimistic about the future of the region.
Ms. Jin Cheng, who also serves as President of the United States, believes in the strength of her brand and the potential of the Chinese market. XIOS plans to open 1,000 stores nationwide within five years and is actively seeking skilled professionals to join its high-end custom apparel stores.
Under her leadership, and through the hard work of all XIOS China employees, over 20 stores have already opened in major cities. The brand not only exports its products globally but also keeps a portion of them in the Chinese market, making its presence felt in both European and American markets.
XIOS continues to keep up with global trends without leaving the country. Its designers master complex techniques in fabric, sewing, washing, and pattern-making, infusing each piece with a mix of modern fashion and a philosophy of perfection.