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This year marks the 30th anniversary of Youngor Group's founding, a journey that has seen the company evolve from a small youth garment factory into a major player in the global fashion industry. The path was not easy—overcoming obstacles and navigating a long road to success, while always keeping the dream of becoming a world-renowned brand alive.
Creating a Chinese world brand is no small task. While Youngor holds a leading position in China’s men’s clothing market, it is clear that the journey toward true global recognition is still ongoing. As Li Rucheng, a key figure in the company, once noted, for over three decades, Youngor has been following rather than creating. But that is changing.
Throughout its history, Youngor has introduced many unique "Chinese characteristics," such as the transformation into a joint-stock company and the development of an innovative industrial chain model. In product innovation, the company has achieved several "firsts" by integrating new technologies, setting the stage for future growth.
The creation of a world brand is a long-term process deeply rooted in China’s rising national strength and cultural revival. Within five years, Chinese apparel products are expected to compete with top international brands, but there is still a gap in terms of brand creation. A breakthrough came in 2005 when Youngor partnered with the People’s Liberation Army on a hemp fiber industrialization project, marking a significant step in the development of Chinese brands.
At the United Nations Natural Fibre Forum in April this year, Youngor’s independently developed hemp fiber project received the FAO’s “Innovation Award†for its groundbreaking application of natural fibers. The world’s first hemp fiber production line, established in Xishuangbanna, was praised by over 300 experts from around the world, who called it a revolutionary achievement in the field of natural fibers. This year’s National Day military parade also tested Youngor’s antibacterial, anti-ultraviolet, and odor-resistant hemp products, which were well-received by soldiers. Looking ahead, Youngor plans to open two hemp life centers in Ningbo, with more to follow in Beijing, Hangzhou, and Shanghai next year, signaling the growing integration of hemp into everyday life.
Over the past five years, Youngor has focused on building two key platforms: Youngor Japan Textiles and Wool Spins. These initiatives have laid the foundation for the company’s global ambitions. The Wool Spinning Company, for instance, reported a 32.9% increase in pre-tax profit despite a 17.4% drop in sales revenue during the first three quarters of the year. According to one employee, the rise in value-added products has helped drive profitability.
In 2012, Italian designer Luca joined Youngor, bringing fresh ideas and a deep understanding of fabrics. His collaboration with the fabric development team led to a stronger sense of innovation and creativity. At the Texworld Fabric Show in France, Youngor’s autumn/winter collection quickly gained attention, with 68 visitors from 21 countries praising the quality of the woolen textiles. One visitor remarked that Youngor’s development capacity is now comparable to that of European companies.
Youngor continues to invest in technical excellence, regularly holding competitions to maintain high standards. The company’s Japanese textile developers note that 60-70% of their products are high-value-added, with many reaching international standards. Major global brands like CK, POLO, LLB, M&S, NEXT, and Lacoste have become important clients.
To further enhance its fabric quality, Youngor has expanded into cotton cultivation, with Xinjiang-grown cotton showing fiber lengths that surpass even Egyptian long-staple cotton. Dr. Wang Qingyi of the Engineering Technology Center highlighted that Youngor’s research into cotton blends, including cashmere and linen, is at the forefront of the industry. Products like “liquid cotton†and “super-soft fabrics†have been recognized as national priorities.
Design plays a crucial role in Youngor’s innovation strategy. Zhang Hong, head of the MAYOR & YOUNGOR brand studio, recalls how his early work lacked confidence, but after three years of exploration, he began producing designs that met the company’s high standards. Chairman Li Rucheng provided him with the resources and freedom to experiment.
In 2005, Youngor’s boutique suit workshop successfully produced four types of suits—cool, leisure, body-conscious, and formal—earning praise from international designers like Zegna. Technological advancements have allowed Youngor to achieve precision down to the second decimal place, making their suits more comfortable and tailored.
Chai Jianming, a former Red Guard, is now refining suit models with a focus on chest shaping and shoulder elevation. Shui Junping of the Product Development Department praised his discerning eye for detail.
At the 13th Ningbo International Fashion Festival, Youngor launched the GY brand, designed by Japanese designer Saburo Tanaka. The event attracted thousands of visitors in just four days. With multiple brands targeting different audiences—MAYOR & YOUNGOR, CEO YOUNGOR, and GY—Youngor has built a strong strategic framework.
Youngor’s commitment to design talent is evident through initiatives like the 5 million yuan donation to Zhejiang Textile and Apparel Vocational College, aimed at nurturing future professionals. Li Rucheng recently announced a plan to cultivate 100 creative designers over the next decade, aiming to transform China from a manufacturing hub into a center for creativity.
Finally, Youngor is redefining its sales terminals. Once just retail outlets, they are now image centers, information hubs, and customer engagement points. The Chinese creative company, led by Wan Hongwei, is focusing on creating a "psychological gap" between consumers and the brand. This includes storytelling elements, such as window displays that showcase Youngor’s rich history.
With plans to launch a nationwide online store in 2024, Youngor is preparing for a new era of digital expansion. From Milan to Xishuangbanna, the company continues to push boundaries, blending tradition with innovation to build a truly global brand.