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Little Kiss is the first lingerie brand in Spain and one of the top ten underwear brands globally. According to *Marca*, the Spanish football magazine, Little Kiss has entered into a partnership with Real Madrid, the most economically valuable football club in Spain. Together, they have created two exclusive lines of underwear featuring the new Galaxy battleship logo of the Real Madrid team. This collection is called "Luxe," although it has no connection to former Real Madrid coach Luxemburg, known as Lübemberg in German.
The collaboration marks a historic first, as it's the first time a football club has partnered with a lingerie brand. One of the designs is a classic cotton sports-style underwear, printed with the Real Madrid emblem in black and white. The other is a more sensual piece made from black tulle fabric, also featuring the club’s logo. These items are sure to attract fans, especially female supporters, who will find them both attractive and unique.
According to Little Kiss, the underwear will be available for purchase on the Real Madrid Club's official website. Although the products were initially launched for the Christmas market, mass production won’t begin until March 2010. With Little Kiss operating in 41 countries and regions, including a headquarters in Shanghai, Chinese fans will soon have the chance to buy these collectible and stylish pieces through the company's local office.
This innovative collaboration not only highlights the growing trend of sports branding in fashion but also shows how football clubs are expanding their reach beyond traditional merchandise. For fans, this is more than just underwear — it's a symbol of loyalty and style combined.