In the heart of Chongqing, a growing trend is taking shape—masquerade costume rentals. As young people and white-collar professionals become increasingly interested in themed parties and ballroom events, the demand for stylish and unique outfits has never been higher. Inspired by Western trends, Huang Xing, a recent graduate from the UK, noticed a gap in the local market and decided to take action.
Last year, after being invited to a Christmas party where guests were required to wear specific uniforms, Huang realized she had no suitable outfit. She scoured local markets but found nothing that met her needs. Frustrated, she borrowed a uniform from a friend and attended the event. Her experience sparked an idea: there was a clear need for costume rentals in Chongqing.
After researching the industry, Huang discovered that while cities like Beijing and Shanghai had well-established masquerade costume rental markets, Chongqing was still in its early stages. With an initial investment of 30,000 yuan, she opened a small shop offering a variety of costumes—from military uniforms to fantasy-themed outfits. The response was overwhelming.
Her business quickly expanded, catering to popular themes such as "uniform parties," "costume balls," and "ghost parties." Monthly revenue now reaches tens of thousands of yuan, with high demand especially during holiday seasons. Customers often need to book three days in advance and pay a deposit of 100–200 yuan to secure their outfits.
Huang also emphasized the importance of low-cost marketing, using online forums and social media to reach younger audiences who are more open to new experiences. She also highlighted the necessity of collecting deposits to minimize risks, typically 300 yuan per costume and up to 800 yuan for evening gowns.
With the market still evolving, Huang believes there's significant potential for growth. As more people embrace the fun of masquerades, her business continues to thrive, proving that even in a competitive city, a smart idea can make all the difference.
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