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Known as one of the most elegant boutiques in the world, Chanel's flagship store in Shanghai has just opened at the Peninsula Hotel. Located in a prime position along the Huangpu River, the boutique immediately caught attention with its unique design and a striking feature: a giant glass necklace hanging from the ceiling. The opening was not just a retail event but also the launch of Chanel’s annual Metiers d’Art high-end handicraft workshop series. This year, the brand brought together a team of nearly a hundred people, led by Creative Director Karl Lagerfeld, to celebrate the eighth edition of the event in Shanghai.
Since 2002, Karl Lagerfeld has chosen a different city each year to host this prestigious gathering, visiting Paris, New York, London, Moscow, and others. The goal is to preserve and promote the traditional craftsmanship of seven French artisan workshops while honoring the silent dedication of master craftsmen who shape the world of haute couture. This year’s theme, "Paris-Shanghai," highlighted Karl’s deep admiration for the city. In interviews, he often spoke of Shanghai as a place full of mystery and charm, where symbols like the "Shanghai Woman," "Chinese clothing," and the "Ebony Screen" inspired his creative vision.
For the Shanghai Peninsula boutique, Karl designed a limited-edition collection exclusively for the market. The collection featured a printed chiffon shirt, a camellia brooch, and a flowing chiffon shawl, all inspired by Coco Chanel’s love for Chinese lacquer screens. It’s no surprise that Chanel has consistently chosen Shanghai as a stage for its major fashion shows over the past decade. The brand’s 2001 show at Shanghai Longhua Airport and the 2005 event at the Maglev Longyang Station remain unforgettable moments in China’s luxury fashion history.
In 2001, luxury brands like Cartier, Chanel, and Louis Vuitton made their debut in China, marking the beginning of the country’s rise as a key player in the global luxury market. Chanel’s first runway show in China was a groundbreaking moment, showcasing the brand’s modern and luxurious aesthetic. By 2005, with China’s growing consumer power, it had become a new frontier for luxury houses. Top designers like Giorgio Armani and Miuccia Prada made appearances, and Chanel returned to Shanghai for its second major event.
This time, the venue shifted from an abandoned airport to a maglev train station, offering guests a unique experience that blended Chanel’s avant-garde creativity with the city’s futuristic vibe. Despite the global financial crisis in 2009, which hit many luxury brands hard, China remained resilient. While some brands like Pierre Cardin and Christian Lacroix struggled, others thrived, showing that the Chinese market was here to stay.
Today, luxury brands are more active than ever in China, incorporating local elements into their collections. From red as a dominant color to modified tunics for male models, the influence of Chinese culture is everywhere. Chanel’s latest show reflected this shift, moving beyond previous one-sided presentations to embrace a more collaborative and culturally rich approach. With passion and innovation, the brand continues to redefine what luxury means in the East.