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Founded in 1991, Sidya (China) Co., Ltd. is a wholly-owned subsidiary of Asia Sidya International Holdings Co., Ltd. It is a large-scale, specialized enterprise integrating design, R&D, production, and sales, with a strong focus on the clothing industry. The company primarily operates under the brand "STAVA," which originates from Italy and was born in Tuscany. Known for its mature and noble style, the brand exudes elegance and sophistication, making it a favorite among discerning customers since its inception.
STAVA offers a wide range of men's apparel, including jackets, suits, windbreakers, trousers, slacks, sweaters, shirts, T-shirts, cotton garments, down jackets, and matching accessories such as shoes, leather goods, ties, socks, bags, and gifts. From the very beginning, STAVA invested heavily in cutting-edge technology and advanced manufacturing equipment, drawing inspiration from the successful management models of leading European fashion companies. This approach helped establish a rigorous and scientifically sound operational system, supported by a team of highly skilled professionals in management and technical fields.
With state-of-the-art processing equipment, a strict quality control system, and an efficient management model, STAVA has built a solid foundation for delivering high-quality products. The company remains committed to its unique style, continuously leading trends in men’s fashion. It maintains product development centers in Shanghai, Beijing, and Guangzhou, enabling it to launch new seasonal collections quickly and efficiently. Every quarter, hundreds of new products are introduced, ensuring a diverse and up-to-date product range that meets market demands.
Since entering the Chinese market, STAVA has focused on brand management and strategic expansion. Since 2000, it has pursued a brand monopoly strategy, establishing nearly 30 provincial marketing centers and over 1,200 specialty stores across the country, including retail counters in major shopping malls. In addition to domestic sales, STAVA has also expanded its presence internationally, exporting its products to Russia, Europe, the United States, the Middle East, and Southeast Asia, where it has gained widespread recognition and consumer loyalty.
STAVA is deeply rooted in humanistic values, striving to create mutual benefits for consumers, franchisees, and employees. Its core values emphasize "creating life through taste, responsibility, and storytelling," while promoting the brand concept of "fashion business and lifestyle." In 2005, the brand launched the "Fashion Business Man" concept, positioning itself uniquely in the Chinese market and setting a new benchmark for men’s business attire.
Over the years, STAVA has earned numerous prestigious awards, including "China Famous Brand," "Top Ten Influential Brands of Chinese Garments," "China Fashion Brand Planning Award," "Fujian Famous Brand," "Quanzhou Famous Brand," "Fujian Apparel Brand Industry Promotion Award," "Shou Contract Re-credit Units," "Security Information Inquiry System Protection Brand," "Three Excellent Enterprises," and "3.15 Integrity Mark."
With a scientific development philosophy, substantial capital, and steady operations, STAVA has laid a solid foundation for sustainable growth. Looking ahead, the company will continue to embrace the core values of "Reason, Goal, Confidence, Resoluteness, and Attitude" as its guiding principles. It remains dedicated to shaping the future of men’s fashion, aiming to become the leader in China’s business men’s apparel industry.