Jiangsu Think It Long Imp&Exp Co., Ltd. , http://www.thinkitlong.com
Founded in 1991, Sidya (China) Co., Ltd. is a wholly-owned subsidiary of Asia Sidya International Holdings Co., Ltd. As a large-scale enterprise integrating design, R&D, production, and sales, the company has built a strong reputation in the men’s fashion industry. It specializes in the "STAVA" brand, which was originally inspired by Italy and born in Tuscany, known for its refined elegance and sophisticated style. Since its inception, STAVA has captured the attention of fashion-conscious men with its unique brand personality.
The product line of STAVA is extensive, including jackets, suits, windbreakers, trousers, slacks, sweaters, shirts, T-shirts, cotton clothing, down jackets, as well as matching shoes, leather goods, ties, socks, bags, and gifts. The brand has always focused on quality and innovation, investing heavily from the beginning in cutting-edge technology and advanced machinery. Drawing inspiration from leading European fashion companies, STAVA developed a rigorous and efficient management system, supported by a team of skilled professionals and experienced managers.
With a commitment to excellence, STAVA ensures high-quality products through strict quality control and modern operational strategies. The company also maintains product development centers in Shanghai, Beijing, and Guangzhou, allowing it to quickly respond to market trends and launch hundreds of new items each quarter. This dynamic approach helps maintain a broad and appealing product range that meets the needs of today's consumers.
Since entering the Chinese market, STAVA has pursued a strategic vision centered around brand management. In 2000, it adopted a brand monopoly strategy, establishing nearly 30 provincial marketing centers and over 1,200 exclusive stores across the country, as well as counters in major shopping malls. In addition to domestic success, STAVA has expanded its presence internationally, exporting to Russia, Europe, the United States, the Middle East, and Southeast Asia, where it has gained widespread recognition and consumer loyalty.
Embracing a humanistic philosophy, STAVA strives to create mutual benefits for consumers, franchisees, and employees. Its core values emphasize "creating life through taste, responsibility, and storytelling," while promoting the brand concept of "fashion business and lifestyle." In 2005, the brand launched the "Fashion Business Man" concept, setting itself apart with a distinctive positioning and becoming a symbol of modern male sophistication.
Over the years, STAVA has received numerous prestigious awards, including "China Famous Brand," "Top Ten Influential Brands of Chinese Garments," "China Fashion Brand Planning Award," "Fujian Famous Brand," "Quanzhou Famous Brand," "Fujian Apparel Brand Industry Promotion Award," "Shou Contract Re-credit Units," "Security Information Inquiry System Protection Brand," "Three Excellent Enterprises," and "3.15 Integrity Mark," among others.
With a scientific development concept, substantial capital, and steady operations, STAVA has established a solid foundation for long-term growth. Looking ahead, the brand will continue to follow the development philosophy of "Reason, Goal, Confidence, Resoluteness, and Attitude," focusing on leading the trend in men’s business fashion and striving to become "the leader of China's fashion business men's enterprises."