Mahogany furniture private custom gradually popular The concept of "private customization" of mahogany furniture has become popular for a long time. The ancient Chinese royal tribute and official kiln porcelain were typical examples of the "private custom" of the royal family and high society at that time. Today, in the areas of luxury goods such as clothing, cars, and purses, “private customization” is already the basic means for highlighting the deep connotation of its brand culture and an important terminal sales model. Recently, in the mahogany furniture market, "customization" has become increasingly popular. Reporters recently saw in the mahogany furniture area of ​​some stores that some of the furniture being displayed were labeled “privately customized”. When asked about the availability of custom furniture, many businesses expressed that they could customize personalized mahogany furniture according to the customer's requirements.

According to the survey, at present, 30% of the company's sales channels are privately customized. According to a salesperson, if you choose to customize, from materials selection to style design, you can customize according to the requirements of the customers. Even some businesses have hired designers and can design different styles according to the style of the customer's home decoration. Furniture.

It is understood that since the second half of 2011, the number of people customizing mahogany furniture has gradually increased. A consumer who chooses to customize mahogany furniture told reporters that the reason for choosing customization was mainly because the furniture displayed at the store was not suitable for the design and style of his family. The reporter learned that most consumers who choose to customize are individuals who have high requirements for personalization or have strict requirements and ideas for home decoration styles.

In this regard, an industry expert believes that each customized product has its unreplicable artistry and vitality, which is unmatched by the assembly line. And customers who choose “private customization” mostly emphasize the lifestyle of individuality. This is the more fashionable consumption mode at present, and it is consistent with the consumption psychology of high-end people.

At the same time, there are also many consumers believe that mahogany furniture should be customized, "with the production line machine, mahogany furniture, there is no original cultural connotation." A consumer told reporters. According to merchants, consumers now have a deeper understanding of the cultural connotations embedded in mahogany furniture. This understanding allows them to no longer passively accept the idea of ​​streamlined production companies.

In addition, some people in the industry believe that the value of value-added appreciation of customized furniture is also relatively large. Selecting “private customization” is also one of the manifestations of psychological maturity of consumer investment.

Customization, personality and culture are the main appeals; favorable market development is both an opportunity and a challenge.

The manual craftsmanship, rare materials, and cultural connotations contained in mahogany furniture are more clearly and directly presented by the “custom” model. These characteristics have become the most effective appeal point for people pursuing individualized lifestyles, directly urging consumers to favor custom furniture. As for enterprises, due to their high-end attributes of mahogany furniture, they have established and maintained high-end consumer groups and become enterprises in the market sales. Consensus and basic operating practices, "private customization" can also be regarded as a small qualitative change after the company's long-term guardianship. In the market competition, the company's own promotion of a series of links such as products, design, services, terminal channels, and brand building has also saved the energy base for opening a “private-custom” market.

"Private customization" is a prelude to the luxury of mahogany furniture. However, this also means new challenges and crises. On the one hand, customization can better establish contact with customers and improve the quality and influence of their products. On the other hand, customization means higher customer requirements. “Customers who choose to customize are often picky. They are even more likely to invite experts for verification of mahogany and are required to rework.” One businessman told reporters.

How to provide more choices and personalized service models for the mahogany furniture consumer market, how to achieve the expansion of brand value, and enhance the competitiveness, are all made by “private customization” on the “hard power” and “soft power” of Hongmu enterprises. High demand.

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