In recent years, the rapid development of China's underwear market, there have been many brands, aroused a lot of people's interest, in fact, many people do not understand the underwear channel sales model, even by the public familiar love, Sisi Princess , Embry and other big brands, many People do not know these big brands business model and sales channels.

First-line brand: large department store stores, counters, commonly known as "1 line"

"Status Quotations": Several big brands have gained a firm foothold, forming a fixed pattern, other brands are difficult to enter, sales have risen steadily, domestic brands effectively resist the invasion of international brands

"Channel mode": large department store stores, counters, and stores in large and medium cities, supplemented by stores.

"Typical Representative": Adoration, Manifen, Sissi, Embry, Wacoal, Triumph, Fenyi, Somolan

First-line underwear market, known as China's current lingerie market, the most high-end, the best image, the highest price, the most stylish design. First-line market profits, but the market capacity is small, high terminal costs. In the face of 2-line brand competition, began to break down upward. Lacklover love, began to take the top luxury route, Man Nefful's Launches Lanzuo, began to capture the 2 line market.

Second-tier brands: stores, commonly known as "2-line products"

"Status Quotations": This is a milestone in China's underwear sales channels. After 2000, it has experienced rapid growth and promoted the development of underwear, which is of epoch-making significance. At present, the development is facing severe bottlenecks.

"Channel mode": a single brand, franchise chain stores opened mainly in the form of low-end stores in the shop shop, supplemented

"Typical Representative": Oleanon, Carrie poetry, Maysi, Aosi Lan Dai, Xia Dai Fang, Lan Zhuoli, according to Ni, water flowers, and more to Shantou and South China Sea underwear-based enterprises.

Second-line underwear profit and image are better, but the general market capacity, terminal costs larger, especially fatal is the product structure of a single, it is difficult to form a sales advantage. There is not much difference between image and first-line brand, but the gap between brand culture and product design innovation is big. For this reason, 2-line brand stationed in a large department store, the cost is too high, often blocked. Between 150-300 yuan.

Third-line brand: counter portfolio shop, commonly known as "3-line products"

"Status Quotations": This is one of the fastest growing models of China's underwear market. Having both image flexibility and suitability for the Chinese market is the core reason for its success. This channel is a major battlefield in China's underwear market.

"Channel mode": an independent counter image, and various brands in the professional underwear shop, a free combination of sales

"Typical Representative": Poetry Ting, golden figure, Cai Ting, Jiao Ying, mostly in Shantou underwear business.

Third-line brand underwear industry in the future is the most growth and growth of one of the biggest points: 80-150 yuan

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