As the end of the semester approaches and Christmas draws near, college students are facing a unique challenge: balancing their limited budgets with the desire to give meaningful gifts. This has led many to turn to online shopping, where variety, affordability, and convenience make it the go-to choice for festive purchases. On the afternoon of December 7th, at Jilin Agricultural University, a group of female students could be seen gathered in their dorm rooms, surrounded by stacks of packages that looked like small hills. Some were browsing online, searching for the perfect gift, while others were excitedly discussing what they had just ordered. One student, Yang Nan, explained that she was looking for a sweater to give to her boyfriend. “It’s almost Christmas,” she said. “I want to get him something nice, but I can’t afford it at the mall. Online shopping is cheaper, and I can find exactly what I want.” Yang shared that many students are struggling with financial limitations as the year comes to an end. With prices rising and personal budgets tightening, traditional shopping trips have become less appealing. “Going to the store, everything is over $100,” she said. “If I ask my parents for money, I feel guilty. But I don’t want to let Christmas pass without giving something.” So, instead, she saves up on daily expenses and buys gifts online. According to Yang, this trend is common among students. Many prefer to shop from the comfort of their dorms, avoiding the hassle of going out. A “Christmas shopping craze” has swept through campuses, with students planning ahead, setting budgets, and making purchases online. The author also noticed a growing trend in online activity. On the day before Christmas, many students had switched from physical stores to virtual shops. They often start preparing weeks in advance, browsing products, comparing prices, and sending gifts directly to friends or loved ones. During a visit to Taobao, the author searched for “Christmas Tree” and found over 88,000 options available. A seller shared that last year, Christmas trees weren’t very popular, but this year, demand has surged. One particular tree priced at 108 RMB sold 114 units in a month. As temperatures drop, warm items like sweaters and scarves have become popular gifts, offering both comfort and sentiment. Students are finding creative ways to express their holiday spirit, all while staying within their budget. With the rise of e-commerce, online shopping has become more than just a convenience—it's now a key part of the holiday experience for many college students.

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