Marketing Strategy: Everywhere Marketing

Marketing is actually an exchange between people. Only when you have friends, can you get orders. Therefore, it is an important marketing tool to develop your own social circle.

I have a friend who sells pedometers. He always loves to participate in various trekking tours. Do not think that he loves to visit the mountains. His real purpose is to take advantage of these groups to get acquainted with customers who are likely to purchase products. Because people who often have the opportunity to travel, are people who have strong purchasing power, they are people who are pursuing high levels of life, and they are also the target customers of products.

During the trip, he facilitated the use of his rich knowledge to explain various historical allusions for everyone, to do his utmost to help others and win the trust of others. When everyone knows that he is a pedometer salesman, he feels that he is honest and reliable enough to trust, so if there is a purchase demand, he will find him for help, and some even introduce his friend to him. So don't look at him for a whole day, but the business is no less.

This friend can be said to have found an excellent way to sell his products. Usually everyone is busy, if you specifically find time to introduce your product, you may not be very happy and feel too time-consuming. If you inadvertently introduce your own product to everyone during the usual entertainment, you can reach your goal invisibly and receive unexpected results. This is the highest level of marketing in marketing.

A good sales person must know how to find prospective customers anytime and anywhere. All kinds of social activities are the best time to find prospective customers. Such as forums, pens, lectures, concerts, banquets, etc. are all good places to make friends. .

Another of my friends moved from Harbin to Beijing to work. When one arrived early, one did not know him. He came up with a good way to expand interpersonal relationships. He actively participates in various clubs, especially golf and tennis clubs. Golf and tennis are aristocratic sports. It's all boss-level people who can play these things. He used the opportunities of playing golf and tennis to get to know a lot of partners on the business field. Between the swings, a pile business was settled. Between the grassy green and the water, people swing their clubs smartly, and their mental alertness will be invisible. Therefore, the probability of a transaction is high.

Therefore, if you want to make more customers, you must participate in various activities, which will help you to get to know your customers.