Larger climate impact this summer in Shanghai's sandal market

Since the beginning of summer, the south of China has been hit by continuous heavy rain. The sandal market is generally affected throughout the country. “Business is not good” is the common feeling of many shoe agents, dealers and shoe companies.

Sandals market is cold in three years and one year

During the interview, Zhao, the general manager of a well-known shoe company in Shanghai, told the author that the company’s sandal production this year was about 10,000 pairs. So far, only about 4,000 pairs have been sold, and 40% of sales are obviously unsatisfactory. However, Zhao is not surprised at this sales result. He said: “Not only we but also Shanghai. This year, the sales of sandals across the country are generally cold. On the one hand, it is affected by rain in the south, and on the other The local climate has a greater impact. Shanghai is short in summer, and the weather is not hot enough. Sandals are worn for a short time and are difficult to control. Usually the weather just gets hot. Your sandals have just been listed. Other people's sandals or stock shoes must start to sell or cut prices. The sandals will soon be off the shelf.” At the same time, Zhao pointed out that this year's Shanghai sandal market met a “small year”, the so-called young year, that is, the year of the sandals market is sluggish, Zhao explained: “In accordance with Shanghai Sandals market 'three years and one small year' of the law, coupled with climate reasons, inventory sandals reached a certain amount, will inevitably begin to sell, and this will inevitably lead to market sales of turbulence In a mess, your new sandals have just come on the market. His stock shoes have hit a three-fold, four-fold discount. The end result is who's things are not easy to sell."

Large climate impact sandals do not muddy

Shanghai is slow to enter the summer this year. For businesses, the temperature of more than 30 degrees is not too high, nor is it the temperature that people must wear sandals to go out. Moreover, Shanghai often enters the rainy days soon after entering the summer and has more rain. Not only is the weather wet and muddy on the road, sandals are obviously not suitable for such rainy days, and people do not like to wear sandals when they are on a trip. This means that your feet may come into contact with mud at any time. Shanghai has a short summer and relatively few high-temperature weather. It quickly enters the fall and sandals will give way to newly-listed autumn shoes. This is an important reason why the Shanghai sandals market is not well-controlled.

Shoe companies look for new alternative sandals dealers to adjust product structure

In the face of a dismal sandal market, shoe manufacturers and distributors obviously cannot stand still. How to deal with this extremely unsatisfactory market? Shoe companies and distributors naturally have their own unique skills.

Shanghai famous shoe company Lansong·Bobu Leather Shoes Co., Ltd. found that after this year's sandal market was not optimistic about the situation, they immediately adjusted their production and management strategies to reduce the production of sandals. According to Shanghai's summer rain and muddy roads, people rarely wear sandals. The actual situation, specifically targeted development, produced a suitable for sunny and rainy days can wear holes shoes. This kind of imitation dance shoes with good breathability, soft and comfortable soles, and sequins and creases are welcomed by the market as soon as they are launched. Products are in great demand. This shoe's best-selling, to the greatest extent to make up for the company's lack of ideal sandals sales. The agents and distributors of major shoe cities in Shanghai, in addition to continuing to discount promotions, but also timely adjustment of product structure, the introduction of shoes suitable for the Shanghai local market, in order to reduce the loss caused by insufficient sales of sandals, which is a large number of footwear agents Dealers and dealers responded to important measures for the unsatisfactory sales of sandals in Shanghai.