Ancient and modern future development direction: love for girls series underwear

At the 4th China International Knitting Expo held from August 24th to August 26th, Shanghai Gujin underwear Co., Ltd. brought its two underwear brands, ancient and modern, and still 16 to the exhibition, attracting many eyeballs.

Future girl underwear market will be "a hundred schools of thought"

According to the person in charge of the 16 brand of Shanghai Ancient and Modern Underwear Co., Ltd., as a young girl brand under the ancient and modern times, Shang Sixteen advocates natural and comfortable healthy life. The price is moderately positioned and the product is divided into three age stages. According to the development process, the girls are guided to choose according to their body shape, function, and season, and the girls are treated with exquisite, intimate and personalized happy underwear. At present, the 16-end terminal network is mainly pushed by the expansion of ancient and modern brands. At present, there are more than 1,000 sales outlets that have gradually expanded to major cities in China.

Talking about the view of the teenage underwear market space, the responsible person said that the mainstream underwear brands in the country have recently launched their own brand lingerie for girls. The living standards and purchasing power of the Chinese people are constantly improving. The teenage girls in growth and development are becoming more and more concerned by their parents. Subject, girl underwear market has a larger room for growth. At the same time, more and more brands have entered the Chinese girl underwear market to prove the huge consumption potential of the market. In the future, the teenage girl underwear market will contend and become more professional. The Shang 16 brand hopes to bring more healthy, comfortable and beautiful youthful enjoyment to more girls through the concept of caring and professional brand.

Breakthrough "homogenization" no longer sells "sexy"

The fashion of underwear has become a hot topic in this fair. As an underwear brand, how do you interpret underwear fashion to gain market recognition? In this regard, the person in charge of ancient and modern underwear brands said that the fashion of underwear is a pursuit of fashion for women, but the design of underwear has its particularity, because wearing a bra, protecting the breast is the first consideration, the ancient and modern is the pursuit of health Comfortable and aesthetically pleasing bra design. At the same time, sexy is the brand identity of most underwear brands. Ancient and modern brands are trying to break through the homogenization of underwear brands, spread the ancient and modern caring and professional brand image, and upgrade the premium capabilities of ancient and modern brands.

The person in charge also said that as China's underwear industry gradually matures, the trend of subdivided underwear market is becoming increasingly apparent. Ancient and modern high-end brands have formed a brand Mamesha, mainstream brands and ancient and modern girls brand still 16 to develop the brand pattern, to meet the needs of women of various levels and ages.

When it comes to the topic of sales channel construction, the ancient and modern sides believe that more and more customers tend to shop online, but online shopping underwear requires customers to have a certain knowledge of underwear and understand their own size. Ancient and modern underwear is currently sold through direct sales stores, shopping mall counters, and regional agents. In the future, ancient and modern underwear will be used as an online marketing model.