"Rain School TOUCHBLUE" ----- Your choice, my pursuit, love you love, Hong Kong Yupai! Brand spirit: The leader of "liberalism" and "insistence", through the connection with customers' various behaviors, makes the brand more connotation in shaping style. "Rain School TOUCHBLUE" is to create a healthy and vibrant atmosphere, will be associated with the fashion and harmony together rubbing, and in the style of the embodiment of free and easy and personality, which is the field of modern fashion classic success to express and Show the meaning. Therefore, "Rain School TOUCHBLUE" has always been to use the mock of the environment, multi-element combination of style rubbing consumers to make rich experience of the show. Brand Style: Casual, Fashion, Business, Personality, Classic. "Rain School TOUCHBLUE" brand consumer groups to bring the primary concept: "leisure", "free and easy," "green", style located in the leisure, business, fashion, classic, environmentally friendly nature, highlight the stylish, healthy and energetic self. Design concept: Emphasis on high-grade original design, fashion design and comfortable lifestyle combine to promote a comfortable and natural lifestyle. Consumers: consumer groups mainly leisure, pay attention to their taste of the urban fashion clothing and office workers. Consumer age: core age range: 23-38 years, the extension of 20-50 years old. Occasion: work, travel, dating, provide a variety of occasions. Craft: Using 3D three-dimensional shear load, after 26,000-pin sewing, 128 processes, 30-bit ironing stereotypes, 18 after the whole inspection, selected high-quality zipper, fine button accessories, lace art, And into, from the car side, alignment is more checks at each level, the size parameters accurately close to the human body shape, so that version of the upper body more comfortable and decent. Washing water: Water effects advocating nature, not deliberately pursuit of worn-old sense, but have a unique charm! For different fabrics and styles using general cleaning, pickling, acid dyeing, spray horse slippery, hand remove cat whiskers, sand, hand-polished and other processes made of business, casual, natural, comfortable and other styles of jeans, jeans Wild versatile, full of charm. Business philosophy: quality comes first, Seiko secret agents, excellence and innovation, and strive to perfect! Entrepreneurship: dedication only gains, there is innovation to develop! Brand faith: businessmen without domain, mutual symbiosis, sincere cooperation, common success! Brand slogan: your choice, my pursuit, love you love, Hong Kong Yupai! Brand Strategy: 1, positioning differentiation 2, personalized style 3, the design of the front 4, the price of 5, fine cut 6, the fabric of the noble 7, quality assurance 8, humane service Huibian fashion: with international standards Of the popular colors, distinctive personality of the popular style; rain school personality: in line with 23-38 years old, and the extension of 20-50-year-old young friend wearing style, classic personality, health and vitality; Rain School's taste: self-cultivation and wisdom , The perfect combination of self-confidence, never tire of, memorable; rain seduce: the owner is a trendy follower of fashion and youth charm of the range of casual children Rain School trend: a professional team of top designers to analyze the latest trends in denim .. To develop a fashion, personality, classic style. 1, high positioning, high service, high quality; 2, strive for the first, create the only, and strive to build the first brand of Chinese jeans; 3, strengthen the sense of quality, establish a brand concept, and comprehensively enhance the brand image; 4, Unified pricing, unified management, unified service, unified guidance and unified image; 5, integrated marketing, integration of resources, division of labor and collaboration, sharing of resources to partners, protection of integrity management, cracking down on unfair competition, achieve common development, pioneering and innovative, cultural penetration Cultural marketing. Sales Market: "second-line as the king," radiation first-line, third-line market. Marketing: Province, single shop to join, associates, self-employed. Price system: Spring and Summer: shorts: 238-268 yuan, trousers 358-398 yuan, shirt: 238-398 yuan autumn and winter wear: trousers 358-398 yuan, shirt: 268-498 yuan Product Structure: dominant style: casual fashion 60% Times Leading Style: Business Classics 40% Pants: 80% Tops: 20% Casual, Personal, Fashionable, Classic, Healthy & Vibrant, Hong Kong Cowboy Brand "Yupai" Merchants Website: http:// Person: Mr. Chen Tel QQ;

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