On August 4th, 2010, the sun was shining like fire, into the EP Ya-Ying 2010 spring and summer release site, set foot on the lawn, eyes full of green, filled with natural fresh, someone small courtyard, blooming flowers, filled with the splendid spring, Summer enthusiasm. This is the first appearance of the new theme of EP Spring 2011.

The model who tapped out came from the garden with the softness and brightness of spring and summer, and used exotic colors to tell us about the elegance of European cities.

Vienna, a city that combines classical and modern, natural and cultural, life and art.
Dispelling the elegance and luxury of the old imperial capital, it also brings with it the comfort and convenience of a modern metropolis.
In the shade of Central Park, sip a cup of rich coffee and turn a yellowed book, so that the time passes by.

In spring and summer of 2011, EP designers entered the back garden of Vienna and passed the "Green Forest", "The Sound of Music", "Light and Shadow Games", "Golden Vienna", "Love of the Crystal" and "Eternal Love". , “The Melting Melody”, “Blooming”, “Polka Leaving” and other series, performed the Ji Guangyu in the cultural heritage of Vienna, and used a touch of green, a light or even a casual melody to tell the elegant story of this ancient city. . The story turned to precipitate, precipitated as the structure and level of the designer's pen, precipitated as bright and beautiful printing, precipitated as the touch of the fabric in the hands and the texture under the sunlight, precipitated as a needle in the hands of the craftsman, and finally precipitated as ELEGANT, COLLECTION, OFFICE, JEANS four series, to meet the needs of women in special occasions such as dinner parties, daily work workplaces, business meetings and fashion and leisure needs.

EP Yaying to create a fashionable luxury retail brand
Just as the elegant stories told by EP Yaying each season have their own colors. For EP partners and everyone who witnesses their development, EP Yaying will give people a new feeling every year. This year, EP Ya Ying has presented a more elegant, more international, and more high-end brand image.
At the end of April, EP Yaying Jiaxing Fashion Life Center was re-opened, with four floors of a separate building, and it became a high-end fashion landmark of Yucheng and a high-end place for domestic women's wear. On July 24th, EP Yaxing Yiwu Embroidery Lake Fashion Life Museum opened. The villa-style luxury new building, with nearly 1300 square meters, has become EP's largest living museum in China. The generous work will continue in the second half of the year. On August 6th, EP Ya-Ying Macau Store opened, becoming a bridge and link for the brand to the international market, and Xi'an Life Museum and other large stores are also ready to go.
Since 2006, EP has launched a large store model nationwide, with Jiaxing as the first station, followed by Beijing, Chengdu, and Wuhan, where life museums have blossomed. This has become a new landmark for local elegance and integration. This year, EP Ya-Ying has continuously advanced into high-end department stores and settled in airports, and is adjacent to many international first-line brands.
"On the basis of elegance, EP Yingying strives to develop into a fashion-oriented luxury retail brand for mature women." For EP Yaying, luxury is a fine quality and exquisite craftsmanship. It is a professional dress consultant and a full range of clothing. The cupboard program is exclusive, exclusive, and close to the people is the guarantee of the brand's cost-effectiveness. It is a high-end enjoyment that mature women can easily own. The brand's new development vision makes it feel more high-end and luxurious whether it is goods or terminals.