Younger Group was founded in 1979, after 30 years of development, and gradually established a brand apparel, real estate development, equity investment and other industries as the mainstay, diversified, professional development pattern. In the five years of the "11th Five-Year Plan", the Youngor Group has been selected as one of "2007 Top 100 Chinese Enterprises" with outstanding achievements and sustainable growth potential. "5050" principle to create the main clothing brand clothing is Youngor Group's basic industries, starting from a single production and processing in 1979, after continuous efforts, has so far formed a brand apparel business as the leading textile and garment vertical chain . Younger Group Youngor apparel companies in the country has more than 100 branches, more than 400 proprietary stores, a total of more than 1,500 commercial outlets. Its flagship product shirt for the country's shirt industry's first national export exemption products, ranking first in the market for 13 consecutive years, suits for 8 consecutive years to maintain market share of the first place. Youngor brand clothing for seven consecutive years ranked the Chinese apparel industry sales and total profits top 100 double list, was named the most consumers favorite brand. Younger achieved this result because their strategic layout in the market, production and marketing has always been based on the principle of "5050" to do, that is, 50% of the domestic market, 50% of the international market. Although affected by the mergers and acquisitions, the international market share has increased, but Youngor made timely adjustments to maintain the "5,050" ratio. To this Youngor Group Chairman Li Rucheng said: "Clothing is Younger's basic industries, real estate is the future growth industry, equity investment in exploring industries.We have been in the absence of the development of the main industry to explore other industries, For our main clothing industry to provide a strong financial support in the future apparel manufacturing estimated little input, we are more concerned about one channel investment, one is the R & D capability investment, one is the investment in brand mergers and acquisitions. "Three major initiatives Breaking through the export downturn by the RMB appreciation, the continuous rise of labor and raw material costs, the weakness of the international market and many other factors, the situation of China's exports has become grim, in this case, Youngor's workshop was unusually busy. In the predicament to find a way, Youngor's first move on the adjustment of marketing strategy, the main export market in the past is the United States, in order to reduce the adverse impact of the shrinking US market, increased the European market and the Japanese market After the dispersion of the market risk, Youngor's second move is to tap the potential inward to promote the refinement of management in every aspect of production, the use of advanced hanging system to achieve the automatic flow of each process , Increased by 15% productivity, and this refined management even to each button; the third step is to "grab the chain", after five years of painstaking efforts, Younger experienced from raw materials to fabrics to clothing to retail A complete industrial chain. Li Rucheng said: "We are from the garment processing and manufacturing industry, this development has been rapid, but the opposite of the development of the upstream industry lags behind, especially in fabric innovation, improve the technology there is a certain gap, so in order to increase our core competitiveness We want to create our own industry chain. "