China's gift industry was born with the process of reform, opening up, and economic development. It will also be closely related to the main pulse of economic development. Throughout several stages of economic development, Chinese entrepreneurs have experienced or are undergoing a period of development from “business quotient” to “legal quotient” and “confucian quotient,” and are also The goal of "Shenzhen Business" is forging ahead. In this process, entrepreneurs are running themselves from the start-up phase to operating resources, operating brands, operating capital, and operating standards. The development of Chinese companies is undergoing qualitative changes.

These companies that have grown by leaps and bounds along with economic development are the main customers of our gift industry. In order to meet the needs of development, their requirements for partners will also increase. Therefore, the leading companies and leading figures in the gift industry must stand in a higher perspective, have a higher vision, and use a broader pattern to develop their own company's development rather than focusing on the gift industry itself. In a small circle.

As the person in charge of a gift company, it is necessary to have a long-term perspective and a strategic layout to run its own business in order to achieve long-term development. It is embodied in the following aspects: Selecting business products, defining service orientation, selecting business models, establishing brand and cultural awareness, cultivating team's overall combat and learning ability, and developing core competitiveness.

Products from the point of view of the gift industry in terms of product and service management, the nature of the gift industry is to provide fashionable and innovative gifts with a sense of the times, and to provide customers with creative, practical gift solutions.

So what exactly is the positioning of products and services? We do not analyze from the point of view of the product category of the gift industry, but analyze it from the trend of the needs of the general public, that is, we have the value of our existence with the needs of customers. With the continued development of the economy and the continuous improvement of people’s living standards, I personally believe that the following products will become the leading products in the gift industry.

1. Home boutique products. With the improvement of residential housing conditions, people's requirements for the quality of living room supplies and living comfort will increase. For example, a modern, open kitchen will bring about a change in the demand for kitchenware and kitchen supplies.

2. Outdoor leisure products. With the increase in the number of residents’ private cars, people’s activities will become wider and wider. Buying outdoor leisure products and enjoying the outdoor leisure lifestyle will become a habit for people in the near future. The increase in the annual average of 50% in the outdoor products industry in recent years is sufficient to illustrate this demand.

3. Healthy Food. Healthy raw foods and organic foods will become symbolic products for people's living standards.

4. Business etiquette gifts. With the development of China's economy, the spread of culture in Chinese etiquette, the progress of Chinese companies, and business gifts will be more characteristic and personalized.

5. Personal affection gifts. Learning, making friends, living, working, and family are inextricably linked. When reciting friends and visiting friends, an appropriate gift plays an ineffable effect. This type of demand will have long-term growth potential in the society.

6. Branded product promotional items. With the promotion of various mainstream corporate brands, innovative fashion promotional items will become a habit and become inevitable with the brand. In the above categories of gift products, the selection of which category to operate, and to a certain extent occupy a leading position, while occupying the minds of consumers will become the core work of the gift industry entrepreneurs in the next 3-5 years.

The model has a good product category positioning. Let's take a look at the present business model and business category of the gift industry.

1. Some kind of gift production suppliers: specializing in the production of certain types of products to supply the gift industry, special product prices have advantages.

2. Wholesalers specializing in gift channels: Acting for several brands and serving gift dealers in a certain area.

3. Franchise end-customer gift company: divided into strength-based and relationship-oriented; serving large customers and serving small and medium-sized customers; service brand enterprises and service government agencies.

4. Design developers: to provide innovative original products, form their own brand characteristics and style.

5. Gift integration chain institutions: divided into physical store chains and non-physical store chains, characterized by integration of upstream and downstream resources, establishment of management standardization, scale effect and brand effect.

6. Acting procurement company: For the procurement of products for large companies, commissions, mostly in foreign countries and Hong Kong.

7. Non-industry brand gift department: The major traditional brands have never given up the gift market. They have their own gift buying department. 8. Online shopping platform: The increasing consumption trend of the Internet, convenient and quick service forms, making online shopping a popular trend.

The above several business models, no matter which mode the company chooses, will become the industry-leading enterprise within the next 2-3 years, and the status of the princely separatist status of the Chinese gift industry will gradually form. At the same time, mainstream companies will also occupy a certain area of ​​mental status in the minds of customers. Once the product category concept is formed and the company's business positioning concept is deepened, the entire industry will truly enter the era of comprehensive strength and core competitiveness. It is truly possible that the gift industry will develop soundly and continue to grow.

The team gift industry is still far from adequate in terms of product service and business model. It should develop from individual combat to team operations to form brand and cultural awareness. This is the long-term development plan.

Facing the competition landscape of the future gift industry. The bosses in the gift industry need to shift their focus from the "relations first" aspect to the "corporate core competitiveness" aspect. Because of the gift-leading enterprise, your competitors will not only be the gift industry, but also will be ready to make gift channels, and will always aim at the traditional brand predators in the gift industry. Their brand awareness is high and management practices are standard. The real opponent is.

Establishing corporate brand awareness, enhancing cultural influence, improving the quality of employees in the gift industry, enhancing team combat capabilities and team learning ability, and building the company’s core competitiveness will be crucial.

Managers in the gift industry need to develop a company’s training plan with a vision of development, expand their operations with team replication capabilities, increase productivity with improved management capabilities, and maintain customer loyalty with brand awareness to increase corporate social responsibility. To enhance the company's image, so as to obtain the company's continued development.

The gift industry shoulders the heavy responsibility of “promoting Chinese rite culture”. On the road of gift management, the boss’s thinking mode determines the future and future of the company. "How big is the pattern, how big will your outcome be," said the friends of the gift industry. Are you ready?