Urban Female Consumer Survey Beijing Women's Favorite Buy Domestic Clothing Brand

The survey shows that in 2010, regardless of region, age, occupation, urban women have "deep love for clothing", taking clothing as the biggest expense. In terms of specific amounts, Beijing women are most willing to purchase clothes for themselves and their families. Per capita spending on clothes and clothing is 6,295.33 yuan, ranking first among women's personal clothing expenditures in 10 cities. Shanghai and Changsha are ranked second and third respectively. It was willing to spend the most expensive clothes on the market, with the average consumption of about 1900 yuan per piece (set) of clothing ranked first, followed by Guangzhou and Harbin in second and third place.

From the perspective of age structure, the average expenditure of women's clothing for 31 to 40-year-old women reached 5,082.10 yuan, ranking first in all age groups; the 41-50-year-old women purchased the highest prices for high-end clothing, and the average cost of purchasing a piece of (clothing) clothing reached 2019.85 yuan, ranking first among women of all ages.

From the perspective of brand selection, women favor domestic apparel brands. Among the most expensive ones (clothes) purchased, women have the highest percentage of domestic brands, which is 49.3%. The survey shows that urban women's awareness of international brands is related to the degree of city internationalization. The cities with higher proportion of international brands are Beijing, Dalian and Shanghai.

The survey shows that the most important factor affecting women’s consumption is clothing style and price; the clothing with the largest demand is casual wear; the interest in high-end customized clothing has emerged; women believe that the primary criterion for “good clothing” is a reasonable price/performance ratio. The anticipation of the dress effect is dignified and generous. When clothing is consumed, it is most desired to acquire the knowledge of clothing and collocation.

“It is our mission to lead the women's dress art and the market has great potential.” Looking forward to the future development of Chinese women's clothing brands, Wang Xiru, the secretary general of the China Garment Association, said. Chen Lingmei, chairman of Shenzhen Winners Apparel Co., Ltd., put forward the concept of “Fashionable Apparel Art”. She said that the “pregnant woman” refers to a female group over 35 years of age who has a successful career and high income and is active in all social positions. National women's wear increases at a rate of around 25% every year. They are the most important consumers. It is important to study the physical characteristics, psychological needs and lifestyles of the women of the age, find out the laws that can be followed, and guide them to learn the art of dress on various occasions to make them shine.