[Core Tip: The competition of domestic men's clothing brands is becoming increasingly fierce, and the concept of consumers is maturing. The homogenization of existing men's brand products is serious. The two keywords 'retro' and 'military' have become popular, and 'retro style' and 'military style' are also globally popular. The casual menswear brand FORESUN, which is known in the industry as 'the sun that stands out' and the 'dark horse in the fashion industry', will appear once again on March 26 in Beijing's CHIC (China Garment & Accessories Expo)......]

FORESUN2012 spring and summer new products

FORESUN2012 spring and summer new products

March is the beginning of spring. It is a sustenance of hope and a grand event in the fashion world. "Beijing International Fashion Week" and "China International Clothing & Accessories Expo" were held in March; fashion brands have appeared, and the media has been catching fashion information...
On March 26th, 2012, FORESUN will also meet on schedule at booth E2220 of 2012 China International Clothing & Accessories Expo. It is understood that: FORESUN is influenced by the history and culture of outdoor survival of the British Army, making him forge the design style of exploring the outdoors. It infuses modern life with a different kind of fun and adventure. Not only meet the functional and practical needs of outdoor adventurers' clothing, but also they are closer to the cognitive value of men's feelings about the military complex and vicissitudes of life. Embodies the man's vicissitudes, boldness, success, and open-mindedness. He focuses on the research of uniform functionalities in the application of products. The products are divided into two series of “professional” and “life”. In the design, they incorporate the functional and structural sense of European military uniforms, and add retro elements. The Italian design team brings different themes to each season according to fashion trends. “Urban Military Style”, “Shadow Action”, “Wild Calling”, “Desert Examines”... and so on, always runs through the “military style” and “retro style”. "To keep up with the international trend. The product fabric is mainly made of pure cotton, and other fabrics also include hemp, high-weaving yarns, high-tech fibers and natural fabrics. At the design site where the comfort requirements are high, the use of wool and a small amount of cashmere, as well as the use of partial knitted fabrics. The calfskin design was used in areas with frequent activities to improve the wear resistance and elasticity of the products.

Since FORESUN entered China in 2009, it has opened 50 boutiques and special counters in major cities in China, and created a miracle of selling 130,000 yuan per day. In 2012, FORESUN will accelerate the pace of market expansion and plan to reach 150 sales outlets; it will become the leading representative of the fashion exploration outdoor leisure brand with the charm of military uniform in China.

The competition of domestic men's wear brands has become increasingly fierce, and the concept of consumers has become more mature. The current homogenization of men's wear brand products is serious. The two keywords 'retro' and 'military' have become popular, and 'retro style' and 'military style' are also globally popular. Does FORESUN's "sunrise of the sun" and "black horse of the fashion industry" become leading representatives of outdoor leisure brands? let us wait and see!

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