The ceramic industry innovation alliance is the only way for the industry to change from strong to strong

One of the most fashionable vocabulary at the moment is innovation, and even President Barack Obama has proposed that to maintain America’s competitiveness, it is first necessary to encourage innovation. China's ceramic industry has not yet created a world-class big brand. Brands that have a large right to speak in the domestic market are also minimal. On March 1st, Qiao Fudong, president of "Innovation Pottery", said that at present there is no united innovation alliance in China, and no first-, second-, or third-generation orderly sneak-in and orderly dockings have been conducted as in other countries. Industrial innovation.

The industry situation shows that innovation is the soul of an enterprise. If an innovation alliance is established, it will promote the ceramic industry to break through the barriers of development and set off new industries. Ceramic companies must regard building a resource-conserving, environment-friendly and “two-high” (high-tech and cultural-art content, high value-added) "two-self" (independent intellectual property rights, independent brands) industries as the focus of transformation and upgrading.

Qiao Fudong: President of the "Innovation Pottery" newspaper, deputy director of "Foshan Ceramics" magazine, chairman of Foshan Jingang Culture Communication Co., Ltd. and chairman of Foshan Jingang Testing Co., Ltd.

When asked about the product development direction of the ceramics industry this year, Qiao Fudong said: “There are too many products and over-exploitation on the whole. There are duplications in the use of process methods and glazes, and many products have changed their name to be different. On the top of the hill, it is so full of colorful Chinese words. This year's ink jet technology is still a big bright spot. Through the use of technology, patterns, and molds to break the convention, the pattern will be more random."

Under the guidance of innovative ideas, the ceramics industry has achieved great changes and relied on new products to achieve a new generation of upgrades in product structure and grade, achieving a transformation and upgrading of the development model. The ceramic industry, if it is to cross the transition from the traditional low-end manufacturing to the high-end industry, the key also needs "innovation." Qiao Fudong said that the most important thing is to follow the market demand, the industry continues to force innovation, the formation of a common shock between the industry and the market can be a big climate.