Taobao netizens talk about why Taobao entrepreneurial women are mostly

A week ago, at the Global Network Business Conference held in Hangzhou and the West Lake Fanjian Conference, the Zhejiang Provincial People's Hall main venue featured a women's forum exclusively for women's entry. There are nearly 2,000 female network entrepreneurs and well-known domestic companies. Women entrepreneurs, entrepreneurs, and fashion celebrities have conducted in-depth discussions and research on topics related to women's entrepreneurship and women's happiness.

It is them that, while demonstrating their new image of women who create wealth and wealth, they actively promote the new wave of women's entrepreneurship.

Half of Taobao's homes are women behind the vast array of online products. It's hard to imagine that there are plenty of female sellers in addition to a large number of female buyers. They are ordinary women who sell osmanthus in mountain villages, or they are listed as mothers; they may be professional models or they may be female students of a design school.

As women’s role in today’s society is increasingly important, women’s performance in Chinese society’s employment and entrepreneurship is good. As the most important stage for women’s entrepreneurship, Taobao, the largest e-commerce platform in China, has become “women’s entrepreneurship”. "The well-deserved witness.

The winners of the modern ** (store name) of the top 30 net traders selected in this conference were Wu Fangfang, Antelope Good Morning, Zhang Lingling, etc. It was the Taobao brand that grew up on the Taobao e-commerce platform. The two women were also from Taobao.com. The birth of a female entrepreneur.

Wu Fangfang was interested in fashion design from a young age. She began to explore sales while studying and designing children's clothes, which can be regarded as one of the earliest network operators in China.

She first opened a store on ebay, but ended up dreaming of opening an online store because of dissatisfaction and poor management. However, under the impact of the financial crisis, she was keenly aware of the impact of e-commerce on apparel sales, so she resolutely adjusted her strategy. At the end of 2008, she re-entered the e-commerce space and opened a flagship store on Taobao Mall. With her own product style, quality, and brand effects accumulated before, she created a modern brand of children's wear brands and quickly won the championship in related categories.

Such female entrepreneurs are not rare. According to sources from Taobao, 9 out of the Top 30 Web Shop Conferences this year were women entrepreneurs. They gradually created their own brands on the Internet and achieved today's “Amoy brand”. The “King of Children’s Wear” Wu Fangfang, the “Queen of the Scarf” Zhang Linlin, the “Fantastic Light Stick” Sun Yanyan, and the change of the post-earthquake Qing Hai’s Zhao Haijun, etc. Their businesses and online shops have been trusted and recognized by many netizens.

The current data shows that the total number of female sellers in the online shop of Taobao.com in 2008 has been equal to that of male sellers. This means that nearly 50% of Taobao shopkeepers are women.

Previously, Shi Qingqi, executive vice president of the China Women Entrepreneurs Association, analyzed the current situation of women entrepreneurs: China currently has 25% of the total number of entrepreneurs, and nearly 50% of female entrepreneurs on Taobao. , has been far higher than the proportion of female entrepreneurs under the line.