In the fourteenth Ningbo International Fashion Fair, the same venue the same brand, a new column into the image and means of promotion, so that we see a mature brand with a sense of youth is still filled with a sense of youthful Tang lion. Bo Yang Group's casual wear brand Tang Lion has gone through 15 years of stormy history, a wave of youth, so that life can bloom as summer flowers bloom season.

More than half of 2010, Tang Lion performance hit a new high, the first seven months of sales to create the best half-year history of performance, 7 months to complete the performance of the past year. Since the implementation of the futures system and agency system, the transformation of the new development model and the reform of the operating system have brought about a booming business. Compared with the same period of 2009, the number of stores increased by 36% and sales performance increased by 42%. The annual target Completion rate of more than half. With reference to the autumn and winter futures orders and Tang lion winter down jacket's strong planning, 10 years of performance will undoubtedly create another record high. Since the fall of last year, sales in the single-month and the single-season have been rewritten every day with the surge in outlets and the positive factors of management improvement. Among these, the continuous opening of large flagship stores plays a particularly important role in driving performance.

A single shop more than 500 square meters, the assessment of over 10,000 per square meter, the annual sales capacity of 800 million as the standard large-scale flagship store in Tang Lion system continues to increase. According to incomplete statistics, there are dozens of large-scale flagship stores opened in Tangshan since the market was released to the National Day in autumn, distributing all over the country: Shenyang, Dali, Liupanshui, Urumqi, Changji, Shanghai, Harbin, Suqian, Zhengzhou, Xiangtan, Shangrao Wait. Among them, the most concern is Shijiazhuang 6000 square meters flagship store is about to open, the store is the largest single-Tang lion system, in the industry is also called "giant" level. The opening of these large-scale stores to further consolidate the status of Tang Lion industry leading brand, Tang lion brand social effects expanded rapidly. Accumulate, strong attack, the face of highly competitive casual wear market, Tang Lion will not be willing to be a supporting role in the line have their own voices, major cities set up large flagship store is an important measure. Large flagship store first of all give a visual impact, more opportunities to display something other than the goods, display brand culture, highlight the brand strength, rapid increase market share. Large flagship store has become the "spokesman" of the Tang Lion brand in the terminal, as the store is large, the product is full, the choice of consumers will be greater, also conforms to the development trend of "experiential" consumption, as brand and consumer Interactive experience of the place.

With the improvement of living standards, many consumers are no longer in the past in order to buy clothes and shop around, patchwork, prefer one-stop shopping. Most of the Tang lion flagship store selection in prime locations, luxury decoration, props, windows, lights and so easy to grade, out of the image, you can brand concept, property a full range of display, easy to attract consumers into the store. Into the flagship store, the display is the leading theme of a unified, quite significant big brand style, salesperson warm and skilled service, soft and gentle background music, elegant environment, consumers are free to shop inside, one-stop shopping off high unit price, covering Crowd, easy to form duplication of consumption and word of mouth, this shop has become the best brand image shows free entity ads. On the other hand, with the gradual change of consumer awareness, consumers are increasingly loyal to the brand. After all, in the medium and long term, these strategically large flagship stores are basically nonrenewable resources, occupying has an exclusive and occupying these outlets, which have a great radiation effect on the entire province or neighboring cities , Become the best silent platform, will naturally attract more franchisees.

Large flagship store can quickly enhance the brand image, but also made a higher demand for Lion, asked to develop sufficient SKU, rich products, in addition to the outstanding single, but also from the color to the elements have a unified theme can be mutual Echoing and penetrating, from the top to the bottom, from head to toe, from inside to outside, from clothing to shoes, bags and other accessories, emphasize a strong mashup ability, requiring them "independent but not isolated." Really want to do flagship store, not only to complete the sales goal of this store, but also requires satellite stores around the radiation, play a small "nerve center" and rapid logistics scheduling function, accelerate replenishment, returns, transfer cargo function and logistics turnover And reduce the cost of the entire logistics swap, reduce the backlog of goods or the probability of out of stock due to the best-selling. Requirements of the supply chain procurement, production, distribution, marketing and other links enough to support the operation of a large number of SKUs, requiring simultaneous support. The information system also put forward higher requirements for the entire enterprise's supply chain rapid response capacity posed a challenge to the refinement of operations personnel demand soared ...... And all this is a test of the Tang lion, but also verified the Tang lion In product development, supply chain, sales management, brand marketing, have reached the industry-leading level.

The emergence of large flagship store is the result of upgrading the casual wear industry competition, but also a heavyweight brand contest, for the Tang Lion is more strategic. As the product of the terminal brand communication, the flagship store, as the brand image display store of Tang Lion, has direct contact with consumers with a high attention rate. Therefore, it is an important and very effective brand communication mode. As a result, Shijiazhuang 6,000 square meters flagship store as the representative of large stores to lead the lion into the brand "carrier" era.