Six hundred million new sweaters Yangtze River Delta sweater market attractive

In the Yangtze River Delta with four distinct seasons, consumers wear sweaters, cashmere sweaters, and sweaters on different occasions during the spring, autumn and winter seasons. The colorful styles and colors form a road. The flowing landscape brings beauty to people. The Yangtze River Delta not only has major department stores and sweater shops selling outlets for sweaters and cashmere sweaters, Zhejiang Puyuan, Honghe in Xiuzhou District of Jiaxing, and Huli in Huzhou (its children's wear market is the first in the country, and the cashmere sweater market is also In addition, Jiangsu Wujiang Hengshui and Jiangsu Bixi accounted for more than half of the domestic sweater market. Among them, the brothel has gathered more than 6,000 sweater production enterprises, supporting more than 200,000 employees and producing more than 600 million sweaters each year, accounting for 70% of the country's wool knitting output. These data can show that the Yangtze River Delta is the center of the domestic sweater market!

The Yangtze River Delta sweaters woven a large market in the brothel sweater market. It is not difficult for unfamiliar consumers to wander around in full detail. This is because the market area is too large. However, if you look past the panthers, as long as you patiently stroll for a while, consumers will be able to easily find out that although there are many types of sweaters and cashmere sweaters on the market, the colors are numerous and dazzling, making people dazzled. However, combing, there are still rules to follow, such as the use of sweaters, cashmere sweaters to use the function of points, major categories of long-sleeved sweaters, short-sleeved sweaters, vests, coats, wool trousers, wool socks, Scarves, hats, shawls, wool, cashmere underwear, etc. In terms of design style, there are fashion fashion, dignified wearable, relaxed and casual, lively and pure, fun cartoon, and avant-garde, suitable for consumers with different needs and hobbies.

The Yangtze River Delta several well-known sweater market, sales of sweaters, cashmere sweaters have a common feature, due to the reduction of intermediate links, reducing the circulation of product sales, the sales price of similar products, usually compared to Hangzhou, Ningbo, Major department stores in Nanjing, Suzhou, Wuxi, Shanghai and other large and medium-sized cities are 2-3% lower. The quality of products, after-sales service in these markets are worth noting, which for consumers, has a certain temptation. In addition to local consumers in the market, consumers in other cities mostly use spare time to go to the brothels, Honghe, Zhili, Hengfan, and Bixi to buy sweaters, cashmere sweaters, and then go with their family members. Relatives and friends in the nearby scenic area to play some time, spending little, the pleasure of tourism shopping is long aftertaste.

Agents and wholesalers from all over the country are the main force in the Yangtze River Delta's major sweaters market. They have become the main town of the domestic sweaters market in the Yangtze River Delta, and they have developed strongly in the Yangtze River Delta sweater market. The local shirt market has solved the employment problem locally, led the rapid development of the tertiary industry, increased the national tax revenue, etc. The contribution made by the shirt market is very large. This is not only a win-win result, but also a win-win result. It is also the element of the Yangtze River Delta sweater market with sweaters, wind barometers, fashion coordinates, and popular display windows.

Doing strength to lead the brand is the engine Relatively speaking, China's sweater market is a relatively mature market, the degree of competition is self-evident. It is worthy of appreciation that the energy level of the Yangtze River Delta sweaters market has a dominant position in China, and the Yangtze River Delta sweater brand is also a bright spot. In the Yangtze River Delta where big brands and strong brands are gathered at home and abroad, local sweater brands dare to swim with sharks, avoid weaknesses, and actively innovate. From here, Hengyuanxiang, Hellmanns, Chunzhu, Qichao, Kaikai, Yantai, and Zhen have emerged. There are a number of leading brands with high market share and great development potential, such as Beibei, Pippi, Di Gao, Qungong, Jintu, and Fenghuang. Among them, the Pippi dog brand, which started in Hebei, is optimistic about the comprehensive advantages of talents, information, logistics, fashion resources, and market radiation power of Shanghai's international metropolis, resolutely relocating its headquarters to Shanghai operations, making the Pippi dog brand stand out quickly. And then rise in the market...

We are the first to enter China's middle-aged and elderly women's clothing market. We are currently the mainstream brand, leading brand and representative brand of middle-aged and old-aged women's clothing in China. We have shirts, casual wear, and the need to expand markets and cultivate new economic growth points. Pants, skirts, coats, padded jackets and other categories are now expanding into the field of sweaters. Its general manager Lu Keming said: "After over 10 years of development, China's middle-aged and old women's wear market has undergone a very big change, and now the majority of middle-aged and old women consumers demand for clothing, style should be dignified atmosphere, species to be done There may be a complete range of categories, colors to be pleasing to the eye, fabrics to excellent texture, production to pay attention to quality, design must have a stylish taste, the price should not be too high.The former Mrs. Fu brand a single type of fancy, the main product is a summer silk shirt.To meet the different Consumer demand, the fancy varieties of these Mrs. Blessing brands are increasing year by year. Now that the time for the introduction of sweaters has matured, we will follow the example of big sweaters, and we must also come up with a good name in the sweater market. !" This information shows that the sweater market is very attractive.

Looking at the potential of intensive cultivation in the future, the entire sweater market in the Yangtze River Delta is the largest in the country, and its overall competitiveness is also the strongest. However, there is much room for future development. Such a problem as long as the comparison of a Nike brand should be able to reach a conclusion, the annual turnover of the domestic big brother's brothel sweater market is less than Nike's annual sales, the development of the Yangtze River Delta sweater market is not difficult to imagine how much space!

It is understood that the brothel sweater market during the "Twelfth Five-Year Plan" period, the key work is to improve their internal strength, continue to grow stronger and bigger. The main measures are to further improve the display and marketing functions of the sweater and garment trading area, and to successfully organize the annual China Puyuan International Knitwear Expo with innovative ideas; to strengthen the strategic cooperation between the production and research institutes of brothels and colleges and universities; Well-established "Puyuan sweaters Cup" and "fashionable contract" brothel fashion show; extended and refined wool yarn, raw wool, knitting machinery, logistics center, passenger transport center, knitting technology development center, wool knit testing center and human resources Service centers, cultural media centers, and other ancillary services; organize outstanding enterprises to visit places such as Jiangsu, Guangdong, Shanghai, Shandong, Henan, Hebei, Heilongjiang, and other apparel industry clusters to intuitively understand market conditions, brand development status and trends, and find industries. Opportunities for cooperation with industry, enterprises and enterprises, enterprises and markets; Annually organized brand enterprise team, participated in Beijing CHIC exhibition, publicized and promoted brothel sweater market, brand, and fashion new products; let brothel Women's Center for Environmental Trade and Puyuan International Children's Wear City and Mao The sweater market has formed an interactive development pattern and improved the cohesiveness of the sweater market.

The up-and-coming Zori sweater market is a force on brand management. What is outstanding is that it will build a first-class cashmere wool clothing brand museum with first-rate hardware facilities, research and development, display, information release, trade, logistics and leisure tourism. It constitutes the core area of ​​the brand and strives to highlight bright spots, increase the domestic market share, and increase exports to the United States, Japan, the European Union, Southeast Asia and other countries and regions.