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In the W1 Hall, a section is elegantly decorated with Apennine-style architecture—tall pillars and solemn designs that evoke the feeling of walking through the streets of Rome. This is where Zhejiang Noah Textile Co., Ltd. launched its latest event at this year’s Home Textiles Show: the MDV brand promotion exhibition.
At 10 a.m., Zhejiang Noah Textile Co., Ltd. held a press conference in Hall W1, officially announcing that the Italian home textile brand MDV has now settled in China. Osvaldo Terzi, head of the MDV brand in Italy, stated that China has always been a key market they aimed to enter. "This collaboration with Noah is the best opportunity for us to open up the Chinese market," he said. Jin Weijun, general manager of Zhejiang Noah Textile Co., Ltd., added, "Being a partner is much stronger than going it alone. MDV, as a mature and well-established home textile brand, is exactly the ideal partner we were looking for."
The MDV display area spans 180 square meters. Jin Weijun shared, "I originally applied for 360 square meters, but the booth ended up being tight—only half of what I requested." The products on display include bedding and curtains, all designed by the Italian MDV studio and then manufactured in China. In addition, there is another section dedicated to showcasing imported home textile products from Italy.
When asked why MDV chose to settle in China, Osvaldo Terzi explained that China represents a huge opportunity for the global economy and a major market for home textiles. "Naturally, MDV couldn’t miss out on this big slice of the market," he said. He also noted that the perception that "Made in China" means low quality is becoming less valid. "The quality of production in China is improving rapidly, and we’ve long enjoyed the cost advantages," he added.
Jin Weijun mentioned that the two companies officially started their cooperation in September last year and launched products in January this year. They chose a high-end positioning. As he pointed to the European-style curtains behind him, he said, "These products look very European at first glance. Our goal is to bring this elegance and fashion to Chinese consumers."