Diamonds, gold... Today's commercial blockbusters and fashion magazines, jewelry as an indispensable element of luxury, continue to attract the attention of female consumers. The high prices associated with noble and exquisite high-end jewellery have made many people discouraged. In contrast, in recent years, the semi-precious gemstone market represented by natural crystal, agate, tourmaline, amber, pearl, grapevine, etc. has begun to flourish, not only in the design of top jewellery, but also in the collection industry. Upstart. At the local jewellery fairs, nearly 90% of the exhibitors launched semi-precious stones. In the auction market, semi-precious stones have also become frequent customers, and their value is not what they used to be. However, the problem of the resulting "bubble" of value has gradually become prominent. The semi-precious gem market is heating up When it comes to jewelry consumption, most people think of high-end gem materials such as diamonds, jade, red sapphires, emeralds, etc. The concept of semi-precious stones is rarely understood by consumers. It is understood that in gemology, gemstones are generally divided into precious gemstones and semi-precious stones. There are four main types of precious stones, namely diamonds, rubies, sapphires and emeralds, while the rest of the stones, such as crystal, agate and malachite, are semi-precious stones. In addition, organic gemstones such as amber, pearls, and corals are also classified as semi-precious stones. Compared to precious stones, semi-precious stones have more varieties, and different semi-precious stones have different characteristics and different values. At present, the price of natural crystal products on the market ranges from several hundred yuan to more than ten thousand yuan. Take tourmaline as an example. Because the shape and color are similar to jade and the vision is smooth and transparent, it has become the leader in semi-precious stones. The regular quality of tourmaline is about RMB 1,000 per carat, and the price is high. Since 2009, the price of tourmaline has grown by lightning, as in the case of Sotheby's 2013 New York jewellery auction, when a 90-carat oval red tourmaline ring was sold for $162,500, exceeding the estimated price of nearly $20,000. According to public data, the total demand for jewelry in China is currently ranked first in the world, and it is becoming the third largest consumer hotspot in China except for housing and automobiles. However, in recent years, as diamond ore and red sapphire mines have been monopolized or sealed by different countries and regions, the prices of high-quality, large-grain colored gemstones required in the domestic jewelry market have continued to rise. At the same time that merchants have launched large-color colored gemstone repurchase business, semi-precious stones with relatively large output, bright colors and moderate price have also entered the field of major brands. According to the survey, in the international market, the market share of semi-precious stones is 20% to 30%. In China, the market share of semi-precious stones in 5 years ago is less than 2%. But in recent years, the semi-precious stone market has developed rapidly. Today, semi-precious stone counters, including natural crystals, agates and pearls, are everywhere in major jewellery stores, and their market share has exceeded 10%. "Internet +" promotes the popularity of semi-precious stones In recent years, the brand development model of “Network + Entity Experience Store†may bring sales volume when the images and products are forwarded only by smart phones, which makes the low thresholds of micro-businesses more and more popular. With the accelerated pace of life, consumers have become accustomed to online shopping without leaving home. Different from precious stones, semi-precious stones with civilian, standardized, low-end and mid-end products are more suitable for the reading of e-commerce models from the beginning. The popularity of the semi-precious gem market is largely due to the esteem of Taobao and Weishang. The reporter searched for the keyword "natural crystal" on Taobao, and got 808,300 related information; the search for "agate" also has nearly 900,000 related information. These figures are much higher than the "diamond" of 110,800 and the "ruby" of 18.6 million. In the circle of friends, semi-precious stones with personality and custom meaning are often screened. "Now more and more consumers are willing to choose to buy some low-end jewelry through the Internet." A micro-store operator engaged in the sale of natural crystal jewelry told reporters that the price of the most expensive jewelry is generally from tens of dollars to A few hundred dollars, but the price of thousands or even 10,000 yuan of natural crystal jewelry is often inquired. Earlier media reports said that for the current high-end jewelry, consumers are more likely to browse jewelry products through online search, understand the relevant product information, and then go to the store to buy. Compared with the consumption of high-end jewellery, the consumption of semi-precious stones is the opposite. "The majority of consumers coming to the counter are looking at the real thing." Zhengzhou Jinxin Jewelry, a salesperson engaged in semi-precious stone jewelry shopping guide told reporters that although the company saw the potential of the semi-precious gem market, compared to the micro-business, physical store The cost pressure is too great, and the same color products are bought at a lower price online, and consumers naturally understand this. Therefore, some insiders predict that the sales of semi-precious gemstone products in the middle and low end will become more and more e-commerce, which is a development trend in the future. The "bubble" value of the semi-precious gem market Driven by market demand, the price of semi-precious stones products has been rising in recent years. At present, the price of semi-precious stones with good clarity and good quality has even exceeded the million-yuan mark, and some of them have even been close to red sapphires. The reporter learned from a jewelry manufacturer in Shenzhen that the semi-precious stones processed by the factory were all used for export, and now nearly one-third of the products are sold to the domestic market. It is precisely because of the rapid growth of the domestic semi-precious gem market that the price of semi-precious stones in many categories has risen sharply. In addition to the impact of market demand, the price of semi-precious stones has become an important factor in price increases. More and more jewelers are beginning to use semi-precious stones to make inlaid jewellery. At the same time, they use people's lack of understanding of the semi-precious stone price system, and use some unit prices in the auction market to “guide†consumption. "Many people will be confused by some prices on the market. In fact, there are mixed things." According to industry insiders, for semi-precious stones, quality, size, plus cutting and crafts factors determine whether they have potential for appreciation. In fact, with the increase of wealthy groups, people's awareness of jewellery and the impulse to consume have also promoted the popularity of the semi-precious gem market. In terms of market size, in recent years, China's jewelry market has grown at a rate of between 15% and 30%, much higher than GDP and per capita disposable income, and is in a high-speed growth period. Red sapphires, emeralds, etc. as precious stones, their value and standards are relatively mature, there is not much room for speculation, and semi-precious stones such as natural crystals and agate are also used as non-renewable resources, and there is still much room for improvement. The price of gemstones has risen even to the price of colored gemstones such as red sapphires. According to relevant information, in the last 10 years, the price of natural crystal alone has nearly 30 times, becoming a new member in the collection market. In this regard, Wang Yurong, a member of the Education Professional Committee of the China Gemstone Association, believes that the appreciation of crystal has nothing to do with its own value, mainly due to the influence of market supply and demand. Since crystal has become a hot product in recent years, the minerals that refine the crystal are non-renewable resources, which will inevitably lead to a short-term supply shortage in the crystal market, and the phenomenon of crystal price increase appears. At the same time, although semi-precious stones are not expensive in precious materials, another major factor in the transaction price of semi-precious stones in the market is the popularity of its designers and brands. The difference between semi-precious stones and different brands is even higher. Dozens of times. Therefore, some experts pointed out that consumers should maintain a rational consumption concept when they consume semi-precious stones products, and curb the "hype" momentum, so as to maintain the sustainable and healthy development of the semi-precious gem market. Polar Fleece Fabric,Laminated Check Fabric,Double Side Fleece Fabric,Polyester Polar Fleece Dyed Fabric shaoxing zida import&export co.,ltd. , https://www.zida-fabric.com