The "false mother" Liu, who was widely watched in the "Quick Man" sea election because of her men and women, was eliminated in the "Quick Man" Chengdu singing area the day before. Because Liu’s performance on the day was quite good, he not only won the approval of most judges, but also conquered the “poison tongue” Wu Qixian who had not been waiting for him.

Recently, "false mother" has become a fashionable word frequently appearing in the media. Just last weekend, there are two news about "false mother" that is quite eye-catching: first, when the singing group "Shuimu Nianhua" served as a judge, because of the "false mother" "The evaluation is not one and the risk of conflict; and at the press conference that Oriental TV announced the "China Talent Show" is about to start, the general director Jin Lei claims to reject the "false mother" and criticizes "false mother" is not art, thinks that boys pass makeup It’s not surprising to express the neutral beauty itself, but the extremes of the dagger’s posture are indeed sensational.

I declare here that I am not his Fan and I don’t hate him. And regardless of his dress, singing, etc., let go of our colored glasses, let us see why this "sister" was eliminated, and see what is worth learning.

"Your costume and your hairstyle have made many people see you as an alternative. You should self-test and ask yourself what information you will convey to your friends." "I think this is a good performance for me to establish a new status, and others should think so." This is a dialogue between father and son. I believe we can understand something from it.

In the age of individuality, it seems that we can often hear and see, but what makes us deeply puzzled is that the means of such publicity have been applied to the market by many enterprises, and they have been differentiated.

When you have not yet thoroughly researched the differentiation strategy, implementing a differentiation strategy is only a blind person. Yes, many strategic research experts, including Michael Porter, have emphasized that the differences in differentiation strategies can be reflected in the company’s competitive strategy, technology, design, craftsmanship, shape, brand, characteristics, positioning, Marketing models and methods, services and prices, and many other unspecified links and means. Teacher Tan (scheduled for Teacher Tan's differentiated marketing training, please contact 13733187876) that many companies only know one, they don't know the other; they only know why, but they don't know why, the specific performance is: narrowly think that differentiation is only in At the product level, the difference is made; the way to create differences is very mechanical; the sense of innovation is full and the integration is insufficient; the target customers do not show the enthusiasm for the difference products and blind differences.

What is differentiated marketing?

The so-called differentiated marketing (differentiated marketing tactics), also known as differential marketing, refers to the market that has been segmented, the company chooses two or more sub-markets as market targets, respectively Each submarket provides targeted products and services and corresponding sales measures. According to the characteristics of the sub-market, the company formulates product strategies, price strategies, channel strategies and promotion strategies and implements them.

The core idea of ​​differentiated marketing The core idea of ​​differentiated marketing is “segment market, positioning for target consumer groups, importing brands, and establishing image”. Differentiated marketing is not a marketing level, a certain marketing means of innovation, but a product, concept, value, image, promotion means, promotion methods and other multi-faceted, systematic marketing innovation, and on the basis of innovation to achieve the brand in Focus on the market and achieve a strategic lead.

Differentiated marketing strategy When technology is developed, the industry's vertical division of labor, and the openness and timeliness of information make more and more products homogenize, seeking differentiated marketing has become a must for enterprise survival and development. Prepare weapons.

The famous strategy management expert Michael Porter describes the differentiation strategy: when a company can provide customers with unique products that cannot be replaced by other competitors, and the value to customers is not just a cheap product. This company distinguishes itself from competitors.
The strategy of differentiated marketing is as follows:

Strategy 1: Product Differentiation Strategy 2: Service Differentiation Strategy 3: Image Differentiation Many entrepreneurs have asked me such a question: “I can't make a product that is completely different from others. I don’t do much, what should I do?” The view is: "If you can make a completely different product from others, there are people on the street who have robbed, and what is marketing?" The essential function of marketing is to sell the same products differently! This is the core mission of marketing and the fundamental meaning of marketing!

Let's look at the successful marketing and how the product is built into the minds of consumers:

What is cola? Most consumers will answer: Coke is cola.

What is Sprite? Most people will answer: Sprite is Sprite!

In the survey, when I asked consumers what the Arctic Ocean and Xuefeili represented? They said: "It's soda!" Then ask Sprite, Fanta is soda? They said, "No."

However, Sprite and Fanta's outer packaging clearly marked the word "soda". Coke is carbonated water + water + puree, isn't it the same as soda?

These successful beverage brands sell different sodas, and the reason why the Arctic Ocean disappeared in the market is because they only sell soda as soda.

Written here, everyone should have a thought in mind, the information society needs innovation and needs differentiated marketing. Differentiated marketing is a systematic engineering. A successful differentiated marketing needs all aspects of preparation and exercise, attention to detail, focus on fashion trends, in order to seize consumers. In short, Teacher Tan said that no matter which industry, especially the fast-moving consumer goods industry, everyone should not be imitating, to innovate, to have their own core competitiveness, in order to be invincible in the ever-changing market trend.