March 28, China International Clothing & Accessories Fair (CHIC) costume held. Known as China's best top apparel exhibition, a dark horse gallop from the "pop beauty" appearance at a high profile CHIC, with stunning booth full audience, robbed the limelight of many clothing brands . At the exhibition, Pop Beauty fully displayed the Chinese hair culture, hair accessories and won the new award of "China Compatriot Award" with the costume "Oscar" - "Perfect Partner Award". Why small hair accessories debut Fair? What exactly do they want to do? Lai Jianxiong, general manager of "Popular Beauty", told reporters that hair accessories have always been the supporting role of apparel. Today, the hair accessories industry is going to launch high-end fashion and become the protagonist of fashion. The opportunity to borrow clothing exposition, as a leader in the hair accessories industry, shoulder the important objective of displaying the hair accessories culture, promoting the development of the hair accessories industry and thus competing with the international competition, and creating the fashion empire to become a popular beauty next goal. "Pop Beauty" debut service fair "Pop Beauty" appeared in high profile CHIC Popular Beauty Success Password: Free + Fast A few dollars how to sell small hairpin hundreds, and how to achieve the output value of hundreds of millions? Hair ornaments "Empire" build in the end by what? Mention "popular beauty", many people know that "is that to customers free hair combo shop." This is Lai Jianxiong's business - "free": "a consumer, free service for life", customers as long as the popular in the United States throughout the sales chain to buy a popular beauty hair accessories, cosmetics and other products, you can lifelong popular in the United States throughout the country Free access to the chain stores hairstyles, hair, make-up and learn how to design their own image and other services, and, customers can also experience after the purchase. "Free" has become the popular beauty of the winning password. Another password is to quickly seize the market. In 1998, Lai Jianxiong's first store, "Pop Beauty," was born in Foshan, Guangdong Province. In the short span of 13 years, "Pop Beauty" has grown to an average of more than 100 every year. Nowadays, it has grown to more than 2,100 chain stores and has a national layout , 23 provinces, 5 autonomous regions and 4 municipalities directly under the Central Government, all have the popularity of beauty. They have established 5 management centers in Beijing, Chengdu, Wuhan, Suzhou and Guangzhou, and have established offices in New York, Vancouver, Canada and other overseas markets. 100 million, steady take hair accessories industry "champion" trophy. Pop beauty heavy flagship store In the traditional industries, "quickly seizing the market" has become the only way to build industry barriers and surpass competitors. The rapid layout of "popular beauty" has become the first brand and leading enterprise in the hair accessories industry. Second upgrade: From "experiential marketing" to "fashion marketing" Pop beauty has always advocated "free service", in other words, that is, experiential marketing, through the customer's experience, to sell popular beauty hair products. But this is an easy copy mode. Pop beauty has created this free experiential marketing model that is instantly replicated. This can no longer be a weapon of competition, but a lifelong promise to serve customers. As a result, popular beauty began to change direction, into the "high fashion." Popular beauty from the "hair dryer" as a "personal overall image of the fashion maker." "Pop beauty" is not just selling products, services, it is more "fashion." Since 2005, Pop Beauty has started a new round of marketing - fashion marketing. In 2005, "Pop Beauty" boarded the stage of Hunan Satellite TV and successfully hosted the program of "Popular Beauty Rose". Subsequently, Pop Beauty invited Fan Bingbing to speak and signed international fashion stylist Li Dongtian as modeling consultant, Female invincible "hairstyle hair accessories, and internationally renowned luxury brands Swarovski cooperation. In 2010, Pop Beauty sponsored the 60th Miss World beauty pageant. In the same year, sponsoring the China Underwear Model Contest ... numerous initiatives are all major moves to popularize the United States into fashion. Survey shows that in the characterization of the fashion dimension, the first to wear apparel, 77.4% of the public that a person's fashion is mainly manifested in clothing accessories. In the CHIC, the popular beauty released hair fashion trends, with stunning products force fashion industry. Fashion marketing must create a symbol, regardless of the product is facing what kind of target groups, so that products and brands become a group of iconic symbols, so that we can through a person whether this symbol for group identity and differentiation , Which reached the higher level of fashion marketing. Popular beauty to create hair accessories "elegant" symbol, pop beauty has become synonymous with elegance. Lai total 28 night winning photos Pictured: Left: Chief Artist Yu Lingyan, Chairman and General Manager of Guangzhou Pop American Business Co., Ltd. Lai Jianxiong, Chairman of Beijing West Man Color Culture Development Co., Ltd., Famous Color Specialist in Westman, Swarovski China District Operations Director Wenhao Feng Pop beauty service fair "perfect mate award" Pictured above: The left of the chief artist in Ling Yan Right Guangzhou popular American commercial effective company chairman and general manager Lai Jianxiong From light to heavy: leading the industry to go "high-end" In 2010, China's hair accessories top folder industry is facing a new development situation. Due to the increasing number of new entrants into the market, the prices of raw materials in the upstream continue to rise, resulting in the decrease of profits in the industry. As a result, the market competition in China's top hair accessories industry is also becoming fiercer. How to do? Pop said the United States, hair ornaments industry also has "technology." As the industry leader, "Pop America" ​​takes on the responsibility of leading the industry trend. Earlier, pop beauty formed its own team of designers and consultants. At present, 20% of the manufacturing processes are complex and new products that need to be kept confidential are manufactured by popular US own processing plants. 80% of the hair accessories are finished by foundries. In 2010, Pop Beauty invited Mr. Zhang Zhiqiang, an internationally renowned space designer, to design the flagship store space. "Pop Beauty" flagship store launched heavyweight. In 2011, "Pop Beauty" launched the Fashion Culture and Creative Industries Park and the Hair Culture Museum. Small hairpin, not just factory foundry manufacturing so simple. Have their own fashion design, and lead the fashion trend; in sales channels, constantly upgrading the store image. More "heavy" is the introduction of fashion, cultural and creative industries Park, hair force "fashion economy, the construction of hair culture Museum, take on the dissemination of China and the world of hair ornaments culture responsibility." Fashion "from" light "to" heavy " To create a fashion empire, the perfect interpretation of the Chinese clothing fair fashion is an important step to create. Spandex Yarn,Covered Yarn,Elastane Yarn Polyester yarn , http://www.chayarn.com
