Overseas merchants generally accept export quotation increases by 20% to 30%

Quanzhou Evening News (Reporter Wang Lihong) Yesterday, the third period of the 108th Canton Fair had already reached the third day. It is reported that the third phase of the Canton Fair more than 200 Quanzhou enterprises to participate, belonging to the textile and clothing, shoes, bags and other industries. The reporter telephoned some of the participating companies on the phone yesterday, and most companies admitted that the exhibitors had achieved the expected results. “At present, there are still uncertainties in the external economy, and companies are more cautious in quoting and taking orders.” An exhibitor in the city stated that many export companies are improving their quotations, replacing new materials, and increasing new launches. Deal with the dual pressures caused by rising exchange rates and costs.

The apparel industry adjusted its main market according to the temperature difference of various countries. “The number of foreign purchasers participating in the Canton Fair this year is similar to that of the previous Canton Fair. However, valuable customers have increased a lot compared to the previous session.” Mr. Yang, the head of textile enterprises in Quanzhou, told reporters. This year's business orders are good. At present, orders have been placed in January next year. "Most textile exhibitors have increased their product prices, and the price increase rate is between 20% and 30%."

Merchants buy goods at the Canton Fair. (photo by Lu Han Xin)

“Touching seasonal trends in apparel demand and adjusting the direction of the export market has become a new choice for many textile exhibitors this year.” When Mr. Yang and his colleagues exchanged ideas, this year, some exporters of winter clothing increased their quotations while also actively adjusting the main attack. In the direction of the market, the former Europe and the United States have turned to markets such as Russia and Canada, which have a large demand for winter clothing, and have improved their clothing grades to take the high-end routes of the “cold” market.

The reporter learned from the official website of the Canton Fair that this year the number of buyers from the Americas and Africa increased significantly. According to the statistical data of the Organizing Committee of the Canton Fair, as of November 2nd, there were 220,930 buyers in the current Canton Fair, of which the most Asian buyers were at the meeting, about 118,000, followed by Europe, the Americas, and Africa. The number of purchasers at the meeting was 46,000, 32,000 and 16,000, respectively. More buyers from emerging markets participated in the Canton Fair and provided more opportunities for Quanzhou to adjust its market orientation.

In addition to adjustments in export markets and export products, companies have also gained more value-added space through innovative processes. Mr. Yang found that in this session of the Canton Fair, some clothing companies combined ordinary jeans and Chinese traditional embroidery techniques, which made ordinary jeans clothing rich in Chinese elements and greatly enhanced the added value of the products.

The shoe industry pays attention to the details of the comfort of craftsmanship. This year, many exhibitors have paid more attention to the details of the shoes. The shoes are not only tough but also durable and have higher comfort. The city has participated in many fairs in Guangzhou. Foreign trade company Lin told reporters that in the process of watching the exhibition this year, he discovered that there was a footwear exhibitor who put on sandals, slippers, dance shoes and many other styles and many series of products. Less foreign buyers stopped.

Experts analyze that the development direction of China’s foreign trade in the next five years will shift from the current "thousands of troops and troops" to the "prepared soldiers and strong generals" type. Enterprises with single products and lack of bargaining power will gradually be eliminated and will be "post-financial". In the era of crisis, the objective reality of the intensified competition in the global trade market. "Only the design of unique, more personalized products can be more favored by merchants." Lin said.

"Compared with the substantial price adjustment of clothing, the current Quanzhou shoe fair price adjustment is not high, the rate of increase is about 15%." Manager Lin said, to find out the specific needs of consumer groups is particularly important for trading companies, in order to meet overseas The market demand of each region, the company’s designers conduct analysis and research on the global market at regular intervals, collect preferences of mainstream consumer groups in different markets, use the collected data for product design, and then place orders for the factory, “adapt to the market. With rapid changes, companies need more insightful insights."

The current exchange rate is still one of the problems for export companies. Lin said frankly that the increase in price is a common practice for exhibitors at the Canton Fair. In order to deal with exchange rate fluctuations, they reached an agreement with a number of customers and used the *** bundling of US dollars to settle the issue. "When signing a contract, we agree with the customer that the quotation of the product will be calculated in dollars. When exporting, the actual exchange rate of the US dollar will be converted on the day of the transaction. The customer will pay in US dollars."

The increase in color patterns for the luggage industry has resulted in an increase in the number of quality customers in the Canton Fair. “The number of high-quality customers in the Canton Fair has increased.” Huang Sheng, Manager of the Hongsheng Luggage and Bags Department, said with a smile that due to factors such as rising raw material prices and increased labor costs, the products offered at the current Canton Fair will be quoted. The price increase rate of most products is between 10% and 20%. "Foreign customers who come into contact with the company are engaged in international procurement for many years and are very clear about the market conditions, so 80% of customers can accept the company's price increase requirements."

"This year, many exhibitors exhibited more colorful designs than previous years." Nanhua Bags Chen ** said that in the past, Quanzhou bag manufacturers, which mainly produced travel bags such as backpacks and trolley bags, had an appearance design. The degree of concern is not high. Since the beginning of this year, the foreign trade situation has become increasingly complicated. To attract customers, companies have to increase their investment in product design. “After adding new designs of color to the old models, the quotation has increased by about 7%.”

Manager Huang said that in order to reduce costs, according to customer requirements, they will start to introduce new types of environmentally-friendly fabrics from some countries and regions. “Using new fabrics can increase the added value of products in a short period of time, allowing companies to obtain more profits. space".