Online shop gave birth to "photographer" career photographed for 1 day to earn 5,000 yuan

70,000 online shops spawn tens of thousands of "photographers"

There are more goods to attract people's attention. "The online shop photographer" came into being to live this life "infinitely" unlimited, some people took 200 pictures a day to earn 5,000 yuan Qianjiang Evening News trainee reporter Huang Na Xiaochen famous in Yiwu " Taobao Village “Qingyan Liu Village is doing the scarf business, and winter is the sales season for scarves. During this time, Xiao Chen had to purchase goods every week. He was too busy to ask the photographer to take pictures.

Xiao Chen and a professional Taobao photography shop in Yiwu have cooperation. Xiao Chen said: “I took samples every time. The last time the photographer took 4 hours or so, took more than 140 photos and spent 2,500 yuan. It's still a discount for us."

The prosperity of the small and medium-sized commodity market in Zhejiang has provided fertile ground for e-commerce. According to Jinhua City Bureau of Industry and Commerce, there are more than 70,000 online stores in Jinhua. Each shop is racking its brains to attract popularity. The seller's demand for good photos has spawned a new career as an online shop photographer.

Wedding photographers, photography enthusiasts, photography students, and even half-domed shopkeepers all turned into “shooters”, and online photography began to flourish in Jinhua.

According to industry estimates, there may be more than 10,000 shop photographers in the Jinhua area.

>> Online Shop Photographer Sample A

Shopkeepers learn photography, selling more than 80% of photographers: Xiaoyu Shooting time: 4 years The original occupation: foreign trade business finance Xiaoyu's experience is very representative, she was just a cyber shopaholic, used to open an online shopping shop after his own In order to make the online business boom, she picked up the camera again.

In April 2006, Xiaoyu sold clothes on Taobao. In the beginning, the business of the online store was flat. Xiaoyu's groping, and the online shops with prosperous business all had outstanding photographs. The products had model displays, and the photo background was not the beauty or mood shop. And she only uses the card machine to take clothes, photos are not enough to attract buyers.

To this end, she specifically spent more than 10,000 yuan to buy a SLR camera, newspaper photography and post-image processing, but also cousin with each other as a model. Xiao Yu's camera technology has grown, and good photos have enabled her online shop to jump upwards. The monthly sales volume is 80% more than before.

In order to prevent his hard-hitting photos from being stolen. Xiaoyu used the watermark of his own shop name and English name on photos to learn from other online stores, allowing buyers to look for their own things.

"I earned money and made a trade." Xiaoyu said with a smile, and it feels good to be an amateur photographer.

B

Wedding photographer transformation, special shoot online shop new photographer: Xie Yuxi Shooting time: 8 years The original occupation: Professional photographers Many Taobao stores do not have the time and energy to take pictures of products, they are entrusted to professional photographers.

Xie Yuxi has been playing photography for 8 years. In 2005, Xie Yukai opened a photo studio in Jinhua, the main wedding and photo shoot.

In early 2008, Yiwu sold a bag of online shops to find Xie Yuxi, hoping he could photograph the bag. Each bag is required to take a set of photos. It is necessary to have one or two models to display the photos, but also have a few bags of detailed photos, each set of photos paid 50 yuan.

This is the first online shop order that Xie Yuxi took over. This shop sells personalized bags, more than six months on the six or seven new goods, each new cargo has 20 to 30 bags. Each package took a set of photos. In half a year, Xie Yuxi made a profit of seven or eight thousand yuan.

Thirty-year-old Xie Yuxi now attaches great importance to the emerging market of online photography. In the past two years, he has cooperated with 8 large-scale online stores and photographed various types of products, including clothing, bags, and accessories.

As long as there are new goods in these online stores, he is busy. From shooting to repairing photos to typesetting, he is all-inclusive. "The seller just uploads the photos directly to the web page."

Many merchants come here especially. In June of this year, Xie Yukai opened a studio specializing in Taobao product photography, and also purchased photographic equipment such as photo lights, movie lights, and product desks for about 40,000 yuan.

"This year, I intend to devote most of my energy to online shopping," said Xie Yuxi.

C

Senior photographer, busy with 8 photography QQ group photographers: Yang Jianqun Shooting time: 30 years or so Original profession: Free photography People have a lot of cakes in the online shop, which makes many photographers begin to focus on this emerging field. Yang Jianqun is One of the.

Yang Jianqun in his 50s can be regarded as a veteran in the Jinhua photography circle. He has been in the photography industry for over 30 years.

Last year, he began to play Taobao product photography with his friend's introduction.

The photography of the online store was in Yang Jianqun's eyes as a “pediatrician.” Because his photography experience was sufficient and the quality of the photos taken was relatively high, he was very popular with the store.

In June last year, Lao Yang opened a professional online photography shop in Yiwu. Lao Yang said: "There are now thousands of Taobao shops I work with. Now I am only a veteran and I am still busy."

When busy, at 7 or 8 in the morning, it is necessary to adjust the lighting shed to start shooting. It may take an entire day. Recently, he has been shooting winter accessories such as thermal underwear, warm shoes, and scarves.

Lao Yang has a wide network of photographers. He not only has a team of professional models, make-up artists, and lighting technicians, but also has many photographers in the circle.

"I was responsible for receiving orders and I was too busy to find a friend to help." There are 8 QQ QQ groups in the old Yang Guang group. There are hundreds of people in each group, and most of them are directed at online shop photography.

What is the difference between ordinary photography and what? A button must be made texture "The online shop photography is a kind of product photography, in addition to the beauty, but also need to live, reality, and naturalization, people look comfortable, clear and innovative." Xie Yuxi use this sentence Summarize his shooting experience.

For example: Autumn and Winter season, Xie Yuzheng is taking a photo for a leather shop, a total of 70 styles of leather clothing, each need to shoot about 15 photos.

1, find models - these are very high-end leather clothing, the price of each one thousand dollars, in order to shoot texture, Xie Yuhao specifically looking for a 1.8 meters tall girl model, also invited a professional stylist.

2. Street beat - In order to show the grade of the clothes, Xie Yuyi went to the mall entrance to view the scene, with the atmospheric avant-garde building as the background, highlighting the Fashion sense of big-name leather garment.

3, attention to detail - in addition to the overall effect of leather clothing, buyers are also very concerned about the details of leather. “It is also necessary to take pictures of the LOGO of the clothes, ingredient labels, security labels and other details. Even a button must be made with texture. A good photo is the best product advertisement.”

How much money can online shop photographers earn? 200 shots a day, earning 5,000 yuan online shop photography fees are set according to the requirements of the picture. Yang Jianqun said that photo requirements are not too high 2-3 yuan / Zhang, the middle price 15-30 yuan / Zhang. The picture quality requirements are 50~60 yuan/Zhang, the highest 200 yuan/Zhang.

"I advise a lot of friends to come and do it together. If you shoot outside, the starting price for shooting 6 hours is 3,000 yuan. I took 200 photos a day and made a total of 5,000 yuan." Lao Yang said with a smile, "In general units, this is One month salary!"

How big is the market for online photography?

Jinhua's 70,000 online stores have created a huge stage for network photographers by “giving birth” to the huge number of online shops of tens of thousands of photographers.

Yang Jianqun told the reporter, "Despite the Yiwu Trade City, some shops have only five or six square meters. There will be tens of millions of sales a month. The money spent on product photography is only drizzle."

On June 10 of this year, Jiangdong Subdistrict of Yiwu City relied on the unused houses after the transformation of the old village and built an “e-commerce city”. The turnover of this year from January to May reached 3.6 billion yuan. At present, there are more than 10,000 online shops and there are more than 2,000 online shops in Qingyan Liu Village.

“Product photography is an indispensable link in the entire e-commerce industry chain, and the market can not be underestimated.” Liu Wengao, secretary general of the E-Commerce Association of Yiwu Jiangdong Street, is optimistic about this industry.

“Yiwu has nearly 20,000 online stores, each of which will have a new shipment in the first half of the month and will need new photos. The demand for photography is very large.”

Yang Jianqun estimates that there are more than 70,000 online stores in the entire Jinhua area. There may be tens of thousands of people who have done online photography, and a considerable part of them are university students.