Younger Group was founded in 1979, after 30 years of development, and gradually established a brand apparel, real estate development, equity investment and other industries as the mainstay, diversified, professional development pattern. In the five years of the "11th Five-Year Plan", the Youngor Group has been selected as one of "2007 Top 100 Chinese Enterprises" with outstanding achievements and sustainable growth potential. "5050" principle to create the main clothing brand clothing is Youngor Group's basic industries, starting from a single production and processing in 1979, after continuous efforts, has so far formed a brand apparel business as the leading textile and garment vertical chain . Younger Group Youngor apparel companies in the country has more than 100 branches, more than 400 proprietary stores, a total of more than 1,500 commercial outlets. Its flagship product shirt for the country's shirt industry's first national export exemption products, ranking first in the market for 13 consecutive years, suits for 8 consecutive years to maintain market share of the first place. Youngor brand clothing for seven consecutive years ranked the Chinese apparel industry sales and total profits top 100 double list, was named the most consumers favorite brand. Younger achieved this result because their strategic layout in the market, production and marketing has always been based on the principle of "5050" to do, that is, 50% of the domestic market, 50% of the international market. Although affected by the mergers and acquisitions, the international market share has increased, but Youngor made timely adjustments to maintain the "5,050" ratio. To this Youngor Group Chairman Li Rucheng said: "Clothing is Younger's basic industries, real estate is the future growth industry, equity investment in exploring industries.We have been in the absence of the development of the main industry to explore other industries, For our main clothing industry to provide a strong financial support in the future apparel manufacturing estimated little input, we are more concerned about one channel investment, one is the R & D capability investment, one is the investment in brand mergers and acquisitions. "Three major initiatives Breaking through the export downturn by the RMB appreciation, the continuous rise of labor and raw material costs, the weakness of the international market and many other factors, the situation of China's exports has become grim, in this case, Youngor's workshop was unusually busy. In the predicament to find a way, Youngor's first move on the adjustment of marketing strategy, the main export market in the past is the United States, in order to reduce the adverse impact of the shrinking US market, increased the European market and the Japanese market After the dispersion of the market risk, Youngor's second move is to tap the potential inward to promote the refinement of management in every aspect of production, the use of advanced hanging system to achieve the automatic flow of each process , Increased by 15% productivity, and this refined management even to each button; the third step is to "grab the chain", after five years of painstaking efforts, Younger experienced from raw materials to fabrics to clothing to retail A complete industrial chain. Li Rucheng said: "We are from the garment processing and manufacturing industry, this development has developed rapidly, but on the contrary the development of the upstream industry lags behind, especially in fabric innovation, there is a certain degree of technological improvement gap, so in order to increase our core competitiveness , We want to create their own industry chain. "M & A Xinma exploit the upper reaches of the competition to highlight the competitive edge Since 2004, Youngor Group will further extend the brand clothing to cotton cultivation, textile and other garment upstream industries. 2008 is the next major acquisition of the United States KELLWOOD company's core men's business - Hong Kong and Singapore Group, Youngor received a strong design and development capabilities, international management capabilities and distribution network throughout the United States to form the world's largest textile and apparel industry chain one. Since the internal structure and production process in Singapore and Malaysia are all formulated in accordance with the rules of the European and American markets, it is not easy to integrate Youngor's mainland-based mainland enterprises. In this regard, Li Rucheng deeply touched: "We first do the market channels and integration of information technology, industry consolidation may take longer.We have done the shirt are formal, and now the international community more popular leisure, this is our We took the Sima casual shirt to do this and we are in the process of forming a new company as a pilot to bring Sima together. "In addition, Sima Malaysia has a large number of manufacturing enterprises in Sri Lanka and Southeast Asia and may later As one of Youngor's production bases, they will enhance Younger's anti-risk capabilities. In fact, Youngor is not the most valued of its 14 manufacturing sites in Sri Lanka, the Philippines and the Mainland of China and Hong Kong, but rather its design capabilities and marketing channels. These factories carry ODM processing business for more than 20 international brands, and also owns 5 licensed brands such as NAUTICA and PERRYELLIS. The international brand management and design team with decades of experience can achieve completely independent design. Department stores, including sales networks and strong logistics system, for the rush to open the door to the international high-end Youngor, is a bargain-hunting, the integration of the resulting competitive advantage is immediate. Mr Li believes that Sima has a quality and sales system of more than 50 years with a focus on processes and Youngor's cost control system has an absolute advantage. The integration of these two systems will take at least two years because it is a first attempt to converge and inevitably There will be immature practices, but Younger will grow. Promote "GY" to Promote the Development of Diversified Brands With the development of three consumer groups, including international business, administrative public affairs and business and leisure, Youngor Fashion Co., Ltd. has developed brand characteristics of mature, confident, steady and restrained, and advocating quality life with shirts, suits and trousers , Jacket, tie and T-shirt six Chinese famous brand products. "After men's and women's clothing must be integrated, only men's clothing is not enough, but now we mainly do men, because men have a lot of room for improvement, our men's degree of leisure is not enough, the world is 3: 2, that is, three are formal, two are casual, but we are now the domestic market 6 million is a formal, matching should be 4 million leisure, but we have not yet reached, we need to continue to work hard. "Li Rucheng said. By Youngor jointly by Japan W-GAME company launched the "GY" fashion apparel brand opened in Suzhou, China's first outlets. This brand changed the past Youngor classic and steady image, all using the international popular slimming plate, targeting young white-collar workers and entrepreneurs, the product added more casual style, so Youngor brand "wave" up. When talking about the future of the GY brand, Director Chen Zhigao said: "Youngnger has been engaged in the apparel manufacturing industry for 30 years and the brand was born for 20 years. Youngor's dream is to create an international brand and build a century-old enterprise. China's textile and apparel industry does not have its own International fashion brands, young people mostly like foreign brands, our national garment enterprises have such a responsibility to create a fashion brand suitable for young people in China, the GY made on behalf of China's national industry fashion brand is Youngor's dream is also a responsibility. "