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"Nine animal husbandry King" brand recognized by consumers, the domestic market share trousers the first; 2, a complete and efficient national marketing network, covering 31 provinces, autonomous regions and municipalities; 3, high net profit growth, the rapid growth of the company; As China's leading business and leisure men's brand enterprises, the nine animal husbandry King Co., Ltd. (hereinafter referred to as the "nine animal husbandry King"; code: 601566), is about to visit the A-share market, the company from the late eighties of last century engaged in apparel sales business has always focused on Men's trousers as the core of the business casual men's production and sales, and become China's men's trousers and jackets industry's leading brand. As a leading men's and men's casual wear brand in China, as of 2009, the overall market share of the nine-animal husbandry and branded trousers ranks first in the country for the tenth consecutive year. The overall market share of the nine-sheng brand jackets ranks second in the country for two consecutive years. The company's sales terminal in 2008-2010 steadily increased, with a compound annual growth rate of about 7.96%. Financial data show that the company's operating revenue in 2008-2010 were 1.23 billion yuan, 1.4 billion and 1.67 billion yuan; net profit was 193 million yuan, 258 million yuan, 360 million yuan, a strong management team, the company Steady growth of performance. Brand reputation in-depth consumer groups Since the establishment of the company will be closely around the Jupiter Wang brand positioning, core values ​​and characteristics, through product design, sales terminal image, advertising, men's trousers and Western cultural festival and Other marketing activities, and continuously improve Nine animal husbandry Wang brand visibility, reputation and loyalty. At the same time, the company relies on the "good professional quality" products to win the good reputation of consumers and further improve the reputation of the brand JiuMin Wang, accumulating a large number of loyal consumers. At present, the brand JiuMin Wang has become China's most influential, most popular one of the industry's leading men's brand. Strong brand influence has become the main driving force behind the company's sales growth. Nine animal husbandry Wang brand has also been recognized by domestic authorities and the media, in recent years, the company award-winning. 2003-2010, won a total of 11 domestic major apparel brand awards. Under the vertically integrated business model, the overall market share of the JiuMin Wang brand trousers has ranked the first among the domestic trousers market from 2000 to 2010 for eleven consecutive years, leading the Chinese men's trousers market. In 2009 the company's men's pants market share of about 12.59%, much higher than other competitors. The marketing system is mature and sophisticated. The sales market of apparel products by JiuMing Wang is mainly concentrated in the first and second tier cities in China. The sales terminals of the company have covered key business districts in major cities of 31 provinces, autonomous regions and municipalities directly under the Central Government. As of December 31, 2010, the number of directly-managed and affiliate terminals in the Company was 2,710, of which 645 were directly-operated terminals and 2,065 were affiliates. It is noteworthy that, under the expansion of the company's huge marketing system, in addition to focusing on the construction of scale and quantity, Joyoung constantly optimizes the sales terminals according to the market development by adopting a refined management mode. At the beginning of its development, it mainly relied on the mode of direct shopping malls to create a highly standardized management of sales terminals and establish a good brand effect. With the changing trend of consumer groups and the diversified shopping malls and the needs of the company's development, Joyoung King took the first-tier cities to be stationed in shopping malls while the second-tier cities focused on boutiques, accumulating resources from all sectors of society To join the way to carry out. Through this refined division of labor management, not only improved the efficiency of management, while at the same time shopping malls and specialty stores, terminal density continues to increase, the company's channel maintenance risks are greatly reduced. Through the nationwide refined network of division of labor, we can understand the local market trends and the preferences of different consumer groups. With strong R & D strengths, we have developed trendy products that reflect the latest trends and quickly respond to market needs and trends. Raise investment to enhance the depth of brand Nine animal husbandry Wang intended to issue no more than 120 million shares, plans to raise funds of about 1.65 billion yuan. The offering will raise funds for investment in marketing network construction, supply chain system optimization and upgrading, information system upgrade, design and construction of research and development center and other projects. 80% of which will be used to raise funds for marketing network construction. The project will add 338 direct sales and strategic franchise stores. As the project is successfully completed, the depth of business will be significantly improved. The smooth implementation of other projects will further enrich the existing R & D system and improve the resilience in a rapidly changing market.