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Shanshan clothing, it will always be positive, sunny, caring, for decades, one day, inherited responsibility for the family, society and humanity.
This is the brand's constant theme of fashion.
—— Zheng Yonggang, Chairman of Shanshan Board of Directors 
This year, Shanshan decided to announce in Beijing on March 26th before the 19th China International Clothing & Accessories Fair (CHIC2011) that it would launch a new icon: a fuller green fir tree.
For the icons of the past, Shanshan is also full of emotions: “It represents the history and splendour of a generation of Shanshan brand. It also represents the spirit and image pursuit of a generation of Shanshan suit wearers.†
Shanshan, the Chinese's own suit
In 1989, if you wanted to see how Shanshan suits were produced, you would walk into the Ningbo-Hong Kong garment factory in Ningbo, Zhejiang Province, where you witnessed the birth of a famous brand.
Before 1989, Shanshan was named the Hong Kong Garment Factory. Its main business was the apple processing of American suits. In the mid-1980s, “suit suit fever†swept through the land of China, leaving thousands of garment companies with a heady fever. Danang garment factories also joined the ranks of western-style clothing manufacturers, introducing the most advanced internationally at the time from West Germany and Japan. Production line. However, the oversupply market reaction has caused a large number of domestically-produced western-style suits to be sold in a backlog. Many factories have closed or stopped production, and Danang garment factories have also fallen into a loss situation. By the first half of 1989, the cumulative loss was more than 3 million yuan, and the bank borrowed as much as 8 million yuan, which was insolvent and was on the verge of bankruptcy.
Under this circumstance, Zheng Yonggang, who had experienced success in turning the cotton spinning factory into a profit, took over and took over the “hot potatoâ€. What he did after he took office was another way. When their peers sold their suits at a low price, Zheng Yonggang drastically reduced the foreign-funded processing business, raised 1.8 million yuan, and produced a thin suit of the "Fir Shan" brand.
There are two key words in Zheng Yonggang's decision: "Fir Shan" and "Slim suit." The brand name of Shanshan comes from the momentary inspiration of Zheng Yonggang: He looks out of the window, and the three tall and straight pine trees are so attractive in the yard, full of vigor and vitality. In this regard, the loud name of Shanshan was born. . "Light and thin suit" also came from an encounter on a train. On a business trip, Zheng Yonggang met with a young man wearing a foreign suit and caught his eye. This encounter made him inspire: Old-style suits are not welcome, but they are light and thin. Smart new suits should be able to open the market. 
A successful entrepreneur must have extraordinary courage and strategy. Zheng Yonggang has a top laurel called "Business Wizards." He also had a famous saying: "The company must have its own personality." In order to make the "shanshan" famous, he racked his brains, he did not hesitate to spend huge sums of money, when the "shanshan" suit just entered Shanghai, borrowing 60,000 yuan in Shanghai The press industry implemented the “sea, land and air†advertising campaign, accompanied by strong public opinion offensives, and won the market fortress which is known as the “garment kingdom†and was extremely difficult to overcome. Rapidly popular in the country.
"Suzuki suits, don't be too smart", the slogans at that time became popular words on the streets.
During the seven years from 1989 to 1996, China was still a transitional period from the planned economy to the market. The shortage of goods, single categories, and lack of brands were more evident in the apparel industry. With a large number of advertisements and the improvement of production and sales channels, Shanshan suits became one of the identification marks for high-end men's wear in that era.
During that glorious period, dealers needed to pay cash, and even wait ten days in Ningbo. The car pulled by the Shanshan factory was too crowdy to fall off. The splendid summit was in 1997. The annual sales income of Shanshan suits was RMB 2 billion. It was the first place in China’s apparel market for 7 consecutive years, and the exclusive market share of 37.4% at the highest.
Ever since Zheng Yonggang's marketing strategy was published in various newspapers, it has caused many companies in the industry to follow suit. The Shanshan effect has been transformed into the Shanshan model. In particular, after a newspaper published a series of six articles of Zheng Yonggang’s business strategy in a long series, the social response was strong. While the industry is greatly researching the Shanshan model, Zheng Yonggang once again shifted from freehand brand creation to fine polishing of the Shanshan brand image.
A successful entrepreneur must have extraordinary courage and strategy. Zheng Yonggang has a top laurel called "Business Wizards." He also had a famous saying: "The company must have its own personality." In order to make the "shanshan" famous, he racked his brains, he did not hesitate to spend huge sums of money, when the "shanshan" suit just entered Shanghai, borrowing 60,000 yuan in Shanghai The press industry implemented the “sea, land and air†advertising campaign, accompanied by strong public opinion offensives, and won the market fortress which is known as the “garment kingdom†and was extremely difficult to overcome. Rapidly popular in the country.
The world is changing, but for brands, there is a value that will not change in a hundred years: it is "responsibility."