As soon as winter entered, the down jacket market was hot. Many readers have reported that the price of down jackets in supermarkets is obviously expensive this year. It is very common for thousands of yuan. As a result, many people "fighted" the network to bargain. Can be the same piece of down products, a huge difference between a few hundred dollars to a few thousand dollars makes people "eyes". Everyone knows that cheap down jackets may be fake. But what exactly can be "fake" like this? What are the tricks in the end? How much money does the merchants earn in the cheap low-cost down jackets? The Yangzi Evening News reporter learned. Market visits to the mall, a down jacket is very common The Yangzi Evening News reporter saw that all the large shopping malls and supermarket counters in Nanjing were full of all kinds of down jackets. No matter the long paragraphs, the design sense was very strong. However, the reporter looked up one by one and found that the price tag was a bit stunned. Down jackets such as Bosideng and Yalu have an average selling price of around 8,000 yuan; not to mention some styles, high-grade white duck down, white goose down, and the price even reaches several thousand dollars. In the interview, a Nanjing citizen who tried on a down jacket felt that this year's down jacket price was a lot more expensive. It could be bought in the previous three or five hundred yuan, and now it has to be thousands. "In fact, the price has increased since last year. The same style and fabric, last year's price is at least 10% higher than the previous year, and this year's price naturally rises with the water." In a brand down jacket store, one engaged in a 5-year down jacket The sales lady told the Yangzi Evening News reporter that the biggest reason for the price increase is the increase in raw material costs. A few hundred expensive thousands of expensive online shop prices Since the down jacket in the mall is so expensive, can it be cheaper in the online store? Yesterday, the Yangzi Evening News reporter entered the words "duvet goose down" on Taobao, and more than 10,000 related information came out. Taking goose down duvets as an example, the Yangzi Evening News reporter chose according to the "2 meters long and wide" condition, and suddenly it was blind: the cheapest goose down quilt sold for as long as 200 yuan, and the merchant also promised to clear the package; Goose down duvets are priced at more than 5,000 yuan. Subsequently, the Yangzi Evening News reporter opened the sale of more than 200 yuan goose down duvet business, the reporter was somewhat surprised that the buyer's evaluation is not bad, but some people have suggested that the bed quilt is heavier than the impression of the duvet, But the warmth effect is ok, absolutely worth the price of this quilt. When the Yangzi Evening News reporter opened some duvet online stores that cost thousands of dollars, how to identify fakes became a reminder announcement of the prominent positions in these shops. Even the store promised to pay 10,000 yuan in cash as long as the down does not match the description of the goods. On one side is a duvet that sells for more than two hundred yuan, and on the other side is a duvet with thousands of dollars a bed - each has its own selling point. What is going on? Secret in the industry More than 100 dollars of duck down posing as a goose down as "good" Five or six dollars of "flying silk" when the goose down is a pothole Cheap so-called down jackets and duvets may be fake - perhaps many consumers have this "impression." But where is the "catty"? The average person is simply confused. In order to uncover the inside story of the down products, the Yangzi Evening News reporter managed to get in touch with a senior seller. The Snow Valley Home Textiles dispenser, which has a high reputation on Taobao, disclosed the current chaos in the down market to reporters. Duck down posing as goose down Duck down 170 yuan a pound, white goose down 380 yuan a pound “Normally, the price of goose down raw materials is at least twice that of duck down, but the price of some goose down duvets on the market is even comparable to that of duck down.†In this industry’s view, the only way to do this without losing money is to "Recharged", "I can say with certainty that the same size of goose down can not be sold to the price of duck down duvet, the seller will certainly not lose money." The treasurer gave the Yangzi Evening News reporter an account. He said that 95% of white duck down is only 170 yuan / kg, and 95% of white goose down is priced at least 380 yuan / kg - this price is open, as long as you go to the professional raw material sales website to check it at a glance. Then take a 200 × 230 cm goose down jacket as an example, the cost of filling 3 pounds of goose down is: 3 kg × 380 yuan / kg = 1140 yuan, plus 230 yuan, then the total price should be 1370 yuan, and finally add The packaging cost is 30 yuan, then the bed with a cashmere content of 95% of the goose down duvet, its price must be sold at least 1400 yuan to protect the original. Below this price, how do businesses make money? ! But if you use duck down to fill it, as long as 3 kg × 170 yuan / kg = 510 yuan, selling a seven or eight hundred yuan is also very profitable. "Flying silk" posing as goose down Flying silk is five or six yuan, when the goose down is too profitable. In the eyes of the industry, it is not too "too much" to pretend to use goose down with duck down, so it is unscrupulous to use "Flying" to pretend to be goose down. He said that in general, a down product has three kinds of cashmere, namely, velvet: a kind of short stalk, and at the same time, a lot of short fluff feathers, which are a bit like sorghum, usually collected from the chest of a duck or goose. The real down is this; one is the shredded fleece of the flakes, which breaks the wings of the duck or goose and the long feathers with thick stems on the tail; there is also a kind of flying silk, which is processed in the upper two kinds of fluff. During the process, the short velvet hair is detached from the stalk and produces sessile short hair. “The price per kilogram of flying silk is five or six yuan. The quality of down products filled with this material can be imagined.†The industry insider said that there are many sellers selling low-cost down products on the Internet. Flying silk is filled with goose down, which is difficult for consumers to find. Because although some merchants leave a small "detection window" on the product, these windows are filled with good cashmere, and other places that you can't see are actually "successful." Feisi can be understood as "shovel", which is not as warm as a little bit of cotton. Wool blend posing as cashmere "Cotton sweaters" less than a few thousand dollars are unlikely to be true Compared with goose down, the more expensive cashmere "catty" is more. Because rare and rare, cashmere is called 'soft gold', 'fibre gems', now a ton of cashmere can be sold for more than 1 million yuan, cashmere woven with several hundred grams of cashmere can be sold in the mall thousands yuan. And the "alternatives" of fake cashmere are more varied - A wool manager in Guangdong said that as long as the wool blending line with a cashmere content of 3%-5% is used, the knitted sweater can have the texture of a cashmere sweater. The pure cashmere of this wool line sells for six or seven hundred yuan per kilogram, and this blended yarn costs only 100 yuan per kilogram. A fluff company in Hebei introduced the mercerizing process. After this process, the wool can have a cashmere-like feel and a silky luster. The business manager said that two kinds of "silk cashmere" can be provided, one is called "Silking True Sanqi", the composition is 30% wool and 70% acrylic, 65 yuan / kg; one is called "silk fake three seven", the composition is 100% acrylic, 40 yuan / kg. If you want to be cheaper, you can also use 100% worsted acrylic, as long as 30 yuan / kg. Another recommended is lamb cashmere. Although the national standard stipulates that only cashmere can be called cashmere, there are also products called cashmere in the industry. According to the representative, lamb cashmere is a blend of 85% sheep lamb and 15% nylon, 100 yuan / kg. 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