Lower shoe cost in Vietnam, India

â–¶ From January to November, the average export price of Sichuan shoes was US$5.4 per pair, a decrease of 30.2%.

â–¶The export scale of Sichuan shoes dropped sharply in April. â–¶The United States, the European Union and Algeria ranked the top three in the export volume of Sichuan shoes. â–¶ Raw materials and labor prices rose. The cost of Sichuan shoes was too high. However, Chengdu and Chengdu Customs revealed it to the public yesterday. Only 8.04 million pairs of shoes were exported, a year-on-year decrease of 30.9%. The single-month export volume showed a negative year-on-year growth for the first time. The export volume of Sichuan shoes not only hit the lowest level in the year, but also showed a downward trend for four consecutive months. It is reported that with the rising prices of artificial raw materials, the cost advantage of Chuan Shoes gradually lost, coupled with the loss of orders due to trade barriers, Sichuan shoes exports are facing an imminent breakthrough.

Status: November's exports fell by 30.9%

“In the first few months, our footwear exports have decreased. Recently, we’re picking up.” The owner of a shoe company in Chengdu immediately felt that the export of Sichuan shoes was very poor.

According to customs statistics from January to November this year, Sichuan exported a total of 120 million pairs of shoes worth 660 million U.S. dollars; the average export price was 5.4 U.S. dollars per pair, a decrease of 30.2%. Especially in November, the export of Sichuan shoes fell to the lowest level during the year, and the export volume of Sichuan shoes has dropped sharply in April.

In November, Sichuan shoes only exported 8.04 million pairs, a year-on-year decrease of 30.9%. The monthly export volume for the first time showed a negative year-on-year growth, a decline of 23.5%. However, the average export price of Sichuan shoes began to fall sharply in August, and rebounded sharply in November. The average export price was US$5.1 per pair, a 36.7% increase from the previous quarter.

Geographically, the United States, the European Union and Algeria ranked the top three exporters of Sichuan shoes. The export of private enterprises accounts for nearly 90%, which is the main force for the export of Sichuan shoes.

Analysis: The cost advantage of Chuansha loses gradually. “The price of artificial raw materials rises together, and the cost advantage of Sichuan shoes is gradually lost.” Yesterday, Chengdu Customs analyzed that due to the skyrocketing prices of international commodity prices in recent months, coupled with the emergence of domestic inflation, footwear As a result, production costs have increased significantly, which has brought greater cost pressures to Kawasaki manufacturers.

At the same time, the main competitors in China's footwear exports, such as India, Vietnam and other neighboring countries, have gradually gained a favorable position in the competition due to their lower labor cost advantages. At present, India's shoe production accounts for 16% of the world's total shoe production, ranking second in the world; Vietnamese shoe exports have grown rapidly, this year has become the world's fourth-largest shoe production and exporter.

Trade barriers are also an important reason for the loss of Sichuan shoe export orders. In December 2009, the European Union decided to extend the anti-dumping duty on Chinese-made leather shoes for another 15 months. Argentina announced in January this year that it extended the anti-dumping investigation deadline. In February of this year, Canada also made anti-dumping review of China-made waterproof shoes; Brazil made anti-dumping final decisions on footwear products originating in China, and decided to impose anti-dumping duties of US$13.85 per pair.... Trade protection measures were introduced frequently, which seriously undermined importer confidence.

Recommendation: To explore the recent performance of the "ASEAN circle" emerging market for the export of Sichuan shoes, the customs suggested that Sichuan shoes should be based on "Russian-White Kazakhstan" and explore the "ASEAN circle." In particular, taking advantage of the construction of the “Sichuan-Singapore” industrial park, it will expand its share of emerging markets. At the same time, it will closely track the situation of the "Russian-White-Kazakhstan" market export, analyze the reasons in depth, and formulate contingency policies to ensure the normality and stability of its exports. It also needs relevant departments to continue to guide and encourage shoe-making enterprises to carry out product innovation and brand building, and enhance their profitability.

Earlier this month, news came from the footwear office of the China Leather Association that the footwear industry in the European Union is brewing a complaint against the anti-dumping sunset review of leather shoes imported from China and Vietnam. On October 5, 2006, the EU uniformly imposed a 16.5% anti-dumping duty on leather shoes originating in China. The duration of the measures is two years. After the expiry of the end of 2008, it entered the sunset review. In December 2009, the European Commission once again ruled that the anti-dumping duty be extended for 15 months until March 2011. The EU anti-dumping case on leather shoes that began in 2006 has caused the export of Chinese leather footwear products to be seriously affected and the export of European leather shoes has continued to decline. Under the influence of the financial crisis, the growth rate of Chinese footwear exports in 2009 was almost zero.

Huaxi City Daily reporter Shi Lifang