Heisberg Creates Legends with Seaweed Fiber

On March 29th, the unveiling and signing ceremony of "China Famous Brand" of Shandong Haisibao Garment Co., Ltd. was held at the Haisbao booth of China International Exhibition Center (New Hall) in Beijing.

The high popularity of CHIC2011 has attracted many media and industry visitors. Huadong University School of Costume Art and Design ** Luo Yihua signed a strategic cooperation agreement with Hai Xuebao Chairman Ma Xueqiang. Zibo Municipal Party Committee Standing Committee and Huantai County Committee **Chan Yong and Zhao Ziqi jointly unveiled the “Chinese Well-known Trademark” of Heisberg. Zhang Li, Vice Chairman of China Textile Industry Association, Secretary General Yang Jichao and leaders of Zibo City of Shandong Province witnessed this memorable moment.

As a domestic brand that moves from Huantai County, Zibo City, Shandong Province to the whole country and into the world, Heisberg inherits not only the ideological characteristics of Qi Culture, development, tolerance, innovation, and adaptation to local conditions, but also inherits the marine culture of the Shandong Peninsula and the blue ocean. The culture has given the vast spiritual connotation to the design of Heisberg women's clothing.

It is worth mentioning that the material of fabrics that High Hope has high hopes for is the new type of seaweed fiber that has been hailed as the world's third textile source after the bio-based fiber and the petroleum-based fiber. “The environmental protection of clothing is reflected in two aspects: one is the clothing itself, through the application of environmentally friendly fabrics, advocating a green, low-carbon, safe and healthy lifestyle, bringing a green, high-grade dressing experience to consumers; the other It is the social significance and the industry's drive to promote the green upgrading of the textile industry through the sustainability and scale choice of non-polluting and biodegradable fabrics. Obviously, the latter is of greater significance.” Ma Xueqiang told reporters, “With traditional land Compared with fiber and synthetic fiber, seaweed fiber can save land and purify the environment, and the production process is completely low-carbon and green, with the advantages of being biodegradable, renewable, and free of pollution, etc. The Shandong Peninsula is a seaweed production area and has a superior geographical location. With technological advantages, once the large-scale application of seaweed fiber will bring invaluable industrial value and significance."

Heisberg started from upstream and used high-grade, environmentally-friendly calipers to strictly seal fabrics, which greatly enhanced the brand's connotation and broadened the brand's green space. High-grade hemp, eco-cotton, corn fiber, aloe fiber, pearl fiber, bamboo fiber... These new green textile materials that are being introduced by other clothing brands have been used very well on the Heisberg production line: Which fiber has What kind of characteristics are suitable to mix with what kinds of fibers, what kind of performance changes will occur in the process of wearing, such common sense has long been familiar in the research and design team of Heisberg. They set up the brand marketing center in the brand capital Qingdao; the design center is located in Shanghai; set up information centers in France, the United States, South Korea, and domestic cities such as Beijing, Shenzhen, and Guangzhou; and hired design and marketing teams from South Korea with high salaries.

Zibo is a famous traditional textile industrial base. Weaving, dyeing and other fabrics such as yarn dyeing, cotton spinning, wool spinning, denim, silk, and jacquard are readily available. There are not many international leaders, but few companies are involved in the women's wear industry. The responsibility and vision of the brand head Ma Xueqiang tailored for Heisberg is to forge the first high-end urban fashion women's leisure brand in Zibo City, and further grow into a Chinese brand name and an international brand name.