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Good News Bird's Board of Directors has approved the collection of management fees to support the brand's development. In order to further strengthen the company's brand image and enhance channel maintenance efforts, particularly for the main brand and its sub-brand San Jieluo, the sales network has been significantly reinforced. Since the year of Good News, each franchisee has been required to pay an annual management fee of 30,000 yuan. Based on the current number of stores, the company expects to collect approximately 17 million yuan in management fees in 2010.
Good News Bird stated that while collecting these fees to support the channel, the company will also increase its support for franchisees in terms of channel maintenance and consumer protection. This will be achieved through greater factory price discounts and promotional support. As a result, the impact of the management fee on franchisees' performance is expected to be minimal. The company is committed to ensuring that the fee structure remains fair and beneficial for all parties involved, fostering long-term growth and stability within the franchise system.