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Good News Bird's Board of Directors has approved the collection of management fees to support the brand's development and channel maintenance. In order to further strengthen the brand image and enhance the maintenance of both the main brand and its sub-brand, San Jieluo, the company has focused on solidifying its sales network. Since the year Good News Bird was established, each franchisee has been required to pay an annual management fee of 30,000 yuan. Based on the current number of stores, the company expects to collect approximately 17 million yuan in management fees in 2010.
In addition to collecting these fees, Good News Bird is committed to supporting its franchisees in improving their efforts in channel maintenance and consumer protection. To this end, the company will increase its support by offering greater factory price discounts and more promotional assistance. As a result, the impact of the management fee on franchisees' performance is expected to be minimal. The company believes that this approach will not only help maintain the quality of the sales network but also encourage franchisees to actively participate in brand promotion and customer satisfaction initiatives. This strategy is designed to ensure long-term growth and stability for both the company and its partners.