Ruili's proprietary intellectual property “K&CH” brand apparel products are designed in an elegant, dignified, fashionable and feminine style. Everywhere, women are not only concerned about their beautiful appearance, but also pay more attention to their smart taste and lifestyle. The "Fibre K&CH" brand's unique market positioning and cultural connotation of soundness, maturity, and trust. Hundreds of branded stores spread across the broad consumer market in mainland China, and are considered by many experts in the industry as the most suitable women's brands for the Chinese franchise and the closest to Chinese professional women.


K&CH Women's 2010 Autumn/Winter New Collection Creates an Intellectual Image of Professional Women

A fashion brand that shapes professional women "Xiuwai Huizhong, beautiful women" intellectual image;
A flourishing, elegant, mature, stable, most trustworthy clothing brand that has been flourishing for more than a decade;
A carrier brand that widely adapts to the first, second, and third-tier markets and is the most suitable for self-employed entrepreneurs.
“Fibre K&CH” is an elegant, subtle, poetic and intrinsic name. It is gentle and crisp, evoking people's poetic dreams and beautiful interpretations of women's unique charm.
“Fiber K&CH” is a fusion of French romance and refined culture. It combines the subtle, elegant and moving image of Oriental women, and is tailor-made for professional women aged 30-45.
They are not only generous, mature and intelligent, but also able to perceive the world with wisdom and to conquer the world with beauty. They are freed from the hustle and bustle, fully enjoy their lives and treat themselves. They pay attention to their own maintenance and the matching of clothing, and they also understand how to maintain their health and beauty. The beauty and inspiration of K&CH can always surprise them, constantly awaken the beautiful dreams in the heart, and shape the intellectual image of professional women, "Xiuwai, Huizhong, and beautiful women."
"Fiber K&CH" not only provides beautiful dress for the majority of women, but also makes hundreds of franchisees successful ventures, and has accumulated many years of branding and has become a very small number of markets that can simultaneously adapt to the development of primary, secondary and tertiary markets. The clothing brand, hundreds of brand stores in a wide range of consumer markets in mainland China, was considered by many experts in the industry as the most suitable women's brand in the Chinese market franchise business.
"Fibre K&CH" not only enhances the world of women, but also enhances beautiful business....

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