Dali (China) - Promoting China to Really Move from a "Silk Country" to a "Silk Country"

Dali (China) Co., Ltd. is a subsidiary of Hong Kong Dali International Group. It is a well-known silk textile and garment company in the world and is located in the “House of Silk” in Hangzhou, China. The company was founded in 1973 with a total registered capital of 86.86 million US dollars, a total area of ​​more than 230 acres, more than 5,000 employees, was named "2009 Zhejiang Industrial Industry Dragon Skull Enterprise", "national high-tech enterprise."

For more than 30 years, Daly (China) has been committed to the printing and dyeing process of real silk fabrics, the production of real silk woven fabrics, knitted garments, garment accessories and garments for garment exports. The products are exported to North America and Europe. In response to the Hangzhou Party Committee and Government’s strategic goal of “Building the Silk City of Hong Yang and Creating a Women's Capital”, based on the “City of Life Quality” brand in Hangzhou, the company invested more than RMB 7 billion to build a “fashion atmosphere, environmental protection and energy saving”. "The world-class silk women's apparel industry base - Dali Silk Industrial Park" is well-equipped, technologically advanced, and well-managed, and has been dubbed "The Most Beautiful Factory Area in China" by the media. In 2008, it established the first professional silk costume exhibition center in China that covers an area of ​​more than 20,000 square meters and houses museums, exhibition areas, and fashion and leisure shopping areas to bring together various silk product lines. The silk culture and silk history of the year were fully tapped, allowing people to further understand the process of silk production in the process of wearing silk and silk, and to increase knowledge of all aspects of the production and maintenance of silk products, and better explain the silk culture to the world. Silk manufacturing, silk trade, and silk tourism have become a bold exploration and attempt of Hangzhou's industrial tourism, and have become yet another gold business card for Hangzhou's “Silky House”.

Adhering to the corporate culture of “people-oriented, customer-oriented, changeable, and quiet”, Dali has always pursued change, and has continuously established itself as an undisputed leader in the industry. Under the baptism of the financial crisis in 2008, the Daly people actively forecasted market demand and began to focus on the domestic market with a broader market prospect. In 2009, the clothing brand center dedicated to opening up the Chinese market was founded. This 30-year-old traditional foreign trade enterprise has decisively invested in the transition and has no turning back to start its own Phoenix Nirvana.

It was popular for 30 years overseas. At this time, Dali (China) dedicated to the country for the country’s four classic brands such as As August Silk, Theme, Cslr, and August Silk men. Among them, as August Silk is China's largest-selling silk women's brand in the world. In the famous American department store MACY'S BLOOMING DALE, NORDSTROM's sales history is as long as 20 years, and its as August silk knitting series is among the nation's peer retail champions. This high-end brand, which is loved by countless Americans, flaunts modern, urban and elegant. It is committed to serving the mature, elegant, full of wisdom and vitality of urban women aged 28-38. This year's debut of the country will surely make a difference for the Chinese people.

Theme and Cslr are not unfamiliar to many domestic customers. The two brands that had been operated by Hong Kong Daly Group's Ronghui Group have sales terminals in dozens of department stores across the country. In this battle of transformation, the group will unite these two brands to be recreated by Daly (China) and integrated into the new design team, which will show a new look for domestic consumers. Among them, Theme brand was founded in 1986 and has two different styles of products, including ExecUTIVE and SMART CASUAL, with the style of “Simple, Fresh, and Beautiful”, closely related to the pulse of metropolis fashion. 20-35-year-old white-collar beauty, fashion women. The style of Cslr brand originated from the elegant and classic style of Europe in the “New Style” period of the 1950s. Then it gradually added elements of game and life, outlined the temperament and restrained temperament, and created a romantic, elegant and elegant fashion concept.

August Silk men is the Dali Group's full launch in the Chinese market. The men's accessory brand, which is mainly based on tie products, inherits the consistent exquisite manufacturing techniques and elegant and fashionable minimalist style, highlighting the charm of the brand for every fashion person. Charm and elegance.

In the brand operation, Dali (China) regards “quick response to fast fashion” as the core model, and requires marketing as the leader to form a rapid response to the whole process of design and production. Dali (China) will continue to introduce new products every two weeks, once every two weeks, and once every two weeks. The goods in each store will be replaced almost every month. The bad goods can be exchanged constantly to ensure the presentation. To customers is always the most beautiful and trendy product.

While sounding the clarion call to the domestic market, Dali China has formulated a three-year development plan for the period 2010-2012. It hopes to enhance the company's core competitiveness through high-tech research and development; it will extend the two ends of manufacturing to design, Marketing-led smile curve, focusing on creating China’s No. 1 silk brand; cultivating and recruiting talents as the driving force for sustained and healthy development; by 2012, sales revenue will be quadrupled and profit will be quadrupled. aims.

For more than 30 years, the promotion of Chinese silk and the prosperity of Chinese silk have once again become a powerful symbol of China. It has become the goal that all Dalits are striving for. Daly hopes to leave an indelible mark on the history of silk development in China through its strong research and development, brand reputation, exquisite printing, dyeing and garment technology and its contribution to the development of silk entrepreneurship. When future generations talk about the Silk Road, Jiangning weaving, silk trends, etc., silk history and silk culture, they all think of Dali's efforts and contributions.

This is Dali’s vision. All Dali people are working hard to realize “the world silk looks at China, Chinese silk looks at Hangzhou and Hangzhou silk looks at Dali,” hoping to push China from a “silk power” to a “silver power”. We hope to become "the world's first silk enterprise and a world-class successful garment enterprise."

Dali (China) Co., Ltd.

Address: North of Hongda Road, Qianjiang Farm, Xiaoshan, Hangzhou

Tel: 86 571 28839999

Fax: 86 571 28839920

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