Changzhou clothing is no longer just for others to "dress"

The Changzhou Inspection and Quarantine Bureau has grasped the intrinsic quality of new export products in the area, and gained understanding of new product companies, preparing for the imminent transition period. Without increasing the burden on the company, the Textile and Textile Department of the Bureau has launched export swimwear. The sampling test ensures the quality and safety of export swimwear in Changzhou.

Located in Changzhou, Jinxiu Jiangnan, it is famous for its long history of textile weaving. As an important textile and apparel production and export base in the country, Changzhou has a total of more than 800 textile and garment companies, and textile and apparel ranks among the top two in terms of export volume in Jiangsu Province. Unfortunately, like many cities, Changzhou’s textile and apparel exports were mainly based on OEM (OEM), and the value of their own brands’ exports was less than 5% of exports. In the face of this phenomenon, Changzhou Inspection and Quarantine Bureau intervened in advance and took the initiative to assist, and opened up a brand upgrade and upgrade path for traditional OEM companies. One local brand in Changzhou achieved a magnificent turn in this reform. In Changzhou Black Peony, Aibei, Yao Chung-rui and Other companies from the supporting role to the protagonist in this difficult transformation, Changzhou inspection and quarantine officers reluctantly dare to take the lead. , composing a moving song ornate movement.

Black Peony: The Relentless Pursuit of the Brand Leader As the earliest black peony in the country producing denim companies, it registered and founded the brand in 1979. In 1986, it won the industry's first highest national silver award. In 2002, it was listed on the A-share market. This state-owned enterprise with a history of 70 years has grown along with the spring breeze of reform and opening up. The black peonies have become more and more attractive. Today, it is the first brand in the industry recognized as the export denim manufacturer.

"If Black Peony did not take the road of technological innovation and brand building, there would be no development today." Goya Fang, president of Black Peony Group, said with emotion: "Although it is difficult to build a brand, the brand can put the company's technology and R&D. The overall strengths of quality, management and management are integrated into an overall advantage, thus forming a unique brand of brand value and core competitiveness for the company."

As a key enterprise for exporting denim, Changzhou Inspection and Quarantine Bureau attaches great importance to supporting Black Peony Group's technical and management capacity building and guides the Group to improve its quality management level and product technical capabilities through national export exemptions, and to help it obtain national export exemption qualification in 2007. .

Now the black peony jeans, has been honored, not only was rated as "China's famous brand products" and "China's well-known trademarks", but also in 2007 successfully became export exempt goods. With the full recognition of consumers for the company, the entire staff of the Black Peony Group will be brave enough to create the top brand of jeans!

In recent years, black peony denim has become a designated purchasing brand for internationally renowned apparel companies such as LEVI'S, AEO, GAP, CK and others. The brand effect of its fabric continues to be highlighted. At the same time, Black Peony Group launched the construction of ROADOR and ERQ apparel brands, based on the industry quality of black peony denim fabrics, combined with the new model of M2C network marketing and store sales, extending the industrial chain, and moving toward industrial terminals. There is reason to believe that Black Peony will lead the new brand to shine in the industry.

Ai Bei: Active Choice of Brand Followers At the just-concluded 2011 Shanghai International Brand Clothing Expo, more than 200 international first-line clothing brands gathered and Changzhou Aibei apparel became one of the only two exhibitors in China. The company's own brand, ABLE JEANS, is designed with a simple and elegant atmosphere and is well-designed. It is well-received by domestic and foreign merchants and seized more than US$3 million in orders in just two days. Adjacent to Abe booth is G-STAR, a well-known clothing brand in the Netherlands. Just a few years ago, Abe was still doing OEM processing for G-STAR, but now he is competing on the same stage and showing his style.

Can compete in the world's top exhibitions on the same stage, inseparable from the continued self-imposed by Aibei, but also inseparable from the unremitting pursuit of Changzhou inspection and quarantine personnel. As a textile and apparel company that entered the Tianning Development Zone in Changzhou earlier, it has been engaged in OEM processing for European and American clothing brands. It has been unable to satisfy orders and has been unable to support more. It is earning a lower “piece wage”. ". Facing this situation, the Changzhou Inspection and Quarantine Bureau has repeatedly negotiated with the leadership of the company to encourage enterprises to increase investment in R&D, and to promote enterprises to become bigger and stronger. In 2005, under the ardent support of the staff of the Changzhou Inspection and Quarantine Bureau, the company gradually increased its product R&D investment, further improved the laboratory construction, and improved its profits through independent design. At that time, the profit of OEM products exported to Europe and the US market reached 10% to 12%, more than double the number of peers.

The increase in bargaining power gave Elbe a greater desire for profit. In 2007, the company registered the ABLE JEANS brand in Europe and focused on establishing sales outlets. How to further increase product profits is a matter that companies and inspection and quarantine departments think together. In this process, the Changzhou Inspection and Quarantine Bureau actively helped companies strengthen brand building and added new impetus to the development of the company. While strengthening the monitoring of product quality, Changzhou Inspection and Quarantine Bureau actively joined the R&D team on the one hand. R&D includes clothing design research, water wash research and development, and development of new fiber fabrics. On the other hand, it created Abe from the aspects of process improvement and personnel training. The brand's high quality has boosted the company's brand management, technological innovation, scientific research and business model and other comprehensive upgrades, and truly completed the inspection and supervision work in advance, personal service. Up to now, Aibei has invested 120 million yuan in succession to strengthen its own brand building. In 2010, ABLE JEANS' annual sales revenue exceeded 50 million yuan. More than 60 stores were opened in Shanghai, Beijing, Chongqing, Guangzhou, and Nanjing. Exports amounted to 1043 lots and the value of goods exceeded 47 million US dollars.

From simple OEM to independent design, to independent brands, and then into the top exhibition. Abe in recent years has achieved a "triple jump" in transformation and upgrading. The annual growth rate has remained at more than 50%. The company's R & D center and brand promotion center have become peers, but at the same time, in Abe Every phase of the transformation and upgrading spans the hard work and sweat of Changzhou inspection and quarantine personnel.

Yao Chung-Rui: The Unique Way for Brand Breeders Changzhou Yaochun Gerei Textile Co., Ltd. is a “heterogeneous” of textile and garment companies in Changzhou.

A new brand established in 2004, a private enterprise with only 200 people, the average annual export volume reached 152 batches, 14 million US dollars, accounting for 35% of the city's total exports of similar products, customers facing more than 50 countries in five continents around the world In the region, the average annual export volume increased by more than 30%. Yao Chungeli added a bright color to the difficult pattern of textile and garment industry export by his unique development method.

Although the company is small, it faces five continents; the company is not strong, but its relationship with partners is very strong. Yao Chungui's targeted selection of customers, positive feedback on product market demand, and continuous innovation of product supply varieties have made its own brand “Chun Geer” welcome in the world like spring. Currently, Yaochun Gree has formed a strategic alliance with more than 20 international famous brands such as Spain's MANTEROL, Mexico's GRUPO APOLO and Italy's Valentino. Yaochun Gree's products have established a global sales system in countries such as the United States, Europe and Japan, and in the new markets in Asia, Africa and Latin America.

As the only private enterprise in the city that was the first batch of pilot projects to be released, Yaochun Gree has established a deep relationship with the Changzhou Inspection and Quarantine Bureau since its establishment. Although the enterprises are small, they have a lot of export volume; the number of batches is small and the quantity is alarming. Faced with this special situation, the staff of the Changzhou Inspection and Quarantine Bureau has repeatedly entered the enterprises to understand the situation, and actively helped enterprises apply for direct access to release pilot projects for enterprises. The provision of trade facilitation measures has truly saved time and effort for the company. While strengthening policy support, Changzhou Inspection and Quarantine Bureau further strengthened the technical guidance for enterprise products, promoted scientific and technological research and development, provided a bridge for enterprises, and cooperated with universities such as Changzhou University and Changzhou Institute of Technology to conduct in-depth research on new textile fabrics and new production and processing technologies. In order to enhance the company's own competitiveness. With the help of the Changzhou Inspection and Quarantine Bureau, the company has made new breakthroughs in environmental protection. Its self-developed product has a green design throughout its life cycle, and it has truly achieved product green ecology without pollution. At the same time, a number of projects of the company have obtained scientific and technological support from provinces and cities at all levels, and more than 50 invention patents, utility model patents and design patents have been accumulated.

In the foreseeable future, the transformation and upgrading of our export textile and garment enterprises is still a long and difficult process, but we have seen that some companies have already walked on the road to independent brand building and will not stop at the start. We believe that in the future, China’s manufacturing industry must There will be more Chinese brands shining in the international market.